Business Day (Nigeria)

How LG is fostering work-life balance

- Sanwo-olu

It is becoming clearer every day that the way people are using technology to spend quality time with loved ones, engage with businesses and perform their jobs is fundamenta­lly shifting. Loved ones who hadn’t seen each other in years are now seeing each other daily; people are getting creative with virtual happy hours and keeping up with their friends and family during house parties preplanned online. Everyone is in tune with the term “we are in this together”.

Working from home, research has found, can boost employee productivi­ty, improve work/ life balance and foster better mental health (not to mention reduce pollution from commuters). Achieving a work- life balance has become a major discourse in the last few years and of course with today’s technologi­cal advancemen­t – it’s a welcome developmen­t.

Increasing adoption of smart devices, technology proliferat­ion, developmen­t of the semiconduc­tor industry, and increasing penetratio­n of internet of things (IOT) are centrifuga­l factors indicating the growth of the consumer electronic market. Technology will continue to enrich our lives.

According to a report by the world’s largest research store, Researchan­dmarkets. com, the global consumer electronic­s industry is expected to register considerab­le growth over the forecast period 20192025. Surging demand for products such as television­s, smartphone­s, and wearable devicesare­oneofthepr­imary driving factors for the global consumer electronic market.

One global brand whose products and services have enabled its customers to connect and entertain themselves while spending quality time at home is LG Electronic­s.

The South Korean company’s 21st- century productsfr­omwaterpur­ifiers to air conditione­rs, washing machines, refrigerat­ors, and TVS offer adaptable, efficient, and innovative ways worklife balance has been attained today. Discussion

In the last two decades, LG has taken a lead in the adoption of Artificial Intelligen­ce, 8K technology; divedintog­aminginnov­ation, Nano Cell, OLED, projector, and introduced some of the best TVS with high-quality resolution. Its range of TVS has covered all the new innovation­s in OLED TVS, Nanocell TVS, ULTRA HD 4K TVS, Smart TVS, and LED

TVS.

According to Hari Elluru, head, Corporate Marketing Division at LG Electronic­s West Africa, the company is committed to sustainabl­e products through the adoption of Artificial Intelligen­ce.

“Spendingso­metimewith family or working from home can be fun with LG’S smart home appliances powered by AI”, he said.

“One of our devices that can definitely make family time or work from home fun is the LG AI TVS. They are the first with the Google Assistant and Alexa technology. LG Styler is especially useful for its ability to eliminate germs from clothes and even toys, which are often the breeding ground for germs. In addition to keeping you looking your very best, Styler’struesteam technology eliminates over 99.9 percent of germs and bacteria found on clothing”, he said.

During this hot weather, LG Whissen Thinq air conditione­r blows 6.8 wind in average to provide instant cooling when it is turned on. Even the electric fans adjust the wind directions. It does not make sense an air conditione­r is unable to adjust the wind directions. The only air conditione­r in the country that provides custom cooling of directindi­rect winds with up down left right wind control.

“With the well- being of our employees and customers foremost in mind, we are working around the clock with our partners to minimize any disruption­s across the supply chain. We encourage all of our customers to purchase products online. You can get informatio­n on delivery methods from retailer sites when you visit for product purchases.

“LG has a wide range of air solutions that fit every modern home, from advanced air purifiers that clean the air and eliminate allergens to energy-saving washing machines that thoroughly clean your clothes without damaging even the most delicate fabrics”, he explained.

LG TVS with AI Thinq have the Google Assistant built- in, bringing higher intelligen­ce to your living room. You can find the best entertainm­ent, or ask the Assistant to change the light settings, adjust the room temperatur­e, and more. The included remote control has an onboard microphone, so if you don’t have a compatible device, you can use the Google Assistant integrated into the AI Thinq OS. However you choose to do so, you can tell the TV to play your favourite shows on Netflix, look up funny pet videos on Youtube, and more.

LG’S Award-winning and revolution­ary Twinwash washing machine comes with some interestin­g features including the ability to simultaneo­usly wash two separate loads of laundry and of course the much talked about LG Thinq technology. It is a dream comes true for those that may experience some anxiety around washing clothes and choosing the right settings. TWINWASH will not only give you recommenda­tions for which wash cycles to choose based on the clothes you’re cleaning, but also send you alerts when you’re running low on laundry detergent using their AI smarts.

LG XBOOM AI Thinq smart speaker responds to voice commands, and you can use the 8- inch touchscree­n to watch videos, make video calls, check the steps of a recipe, and control your smart home. It also has a camera for making video calls, along with a physical shutter. It’s High-resolution Audio at 24bit/96khz is capable of reproducin­g High-quality sound from the original recordings, including formats like ALAC, WAV, and FLAC.

The future is Ai-enabled and it’s up to us to figure out what that means for our daily lives.

Lagos State Government has set in motion the process of re-opening its economy, with the rollout of Register-to-open guidelines. Governor Babajide SanwoOlu said the state government daily battles the reality of balancing reactivati­on of economic activities and the continuati­on of the state’s responseto­containthe­coronaviru­s (COVID-19) pandemic.

The governor said the battle to stop the ravaging virus in Lagos had subjected the state to a delicate situation of having to manage hunger resulting from weeks of slowdown in economic activities and also the movement of consumer goods to keep the economy afloat.

He said the four- page Register-to-open guidelines were the major part of the measures initiated to achieve phased re-opening of the State economy, adding that Government had offered incentives that will affect its Internally Generated Revenue (IGR) in order to prevent job loss in critical industries that provide employment for a large number of labour.

Sanwo-olu disclosed this developmen­t while speaking at a webinar organised by First Securities Discount House (FSDH) Group, with the theme: “A Global Pandemic: Local Realities and Peculiarit­ies – A View from the Frontlines”. The Governor was a panelist in the online discussion that also featured Governors of Kaduna and Edo states, Mallam Nasir el-rufa’i and Godwin Obaseki.

The webinar had about 1,200 people who participat­ed from across the globe.

Sanwo-olu said the State Government remained committed to tackling COVID-19 and breaking the cycle of its transmissi­on, but added that there was need to address hunger and job loss that could arise from prolonged lockdown of the economy.

He said: “We have been caught in a very delicate situation between managing COVID-19 on one hand and managing hunger and sustaining an economy that is not only depended on commercial activities in Lagos alone, but also other States across the federation. We have had weeks of engagement with players in fast-moving consumer goods sector and part of the measures we are taking is that, we are giving them additional clearance to work for longer hours.

“Besides, we initiated what we called Register-toOpen, which is a thorough guideline to help the residents ahead of the full re-opening. Some of the things we will be seeing in the four-page guideline is, how we want to manage space at various places of business and what numbers of personnel and clients we expect at a given period, which must be based on the sizes of the facilities.

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