Business Day (Nigeria)

I’m pleased getting recognitio­ns – AiyuduAdes­iyan, MTV SAF country manager

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Just as a new feather was added to the cap of Anita Aiyudu-adesiyan recently, the Country Manager of the MTV Staying Alive Foundation has said it feels so good to be honoured and recognised.

Aiyudu-adesiyan, who was among the 50 women the Leading Ladies Africa published in its annual list of leading ladies in corporate Nigeria, said she is inspired to work harder by this venture.

“I’m very pleased to be recognised by Leading Ladies Africa. Seeing my name up there along with these other very inspiring women showing the world just how resilient and intelligen­t the woman is, has been quite humbling to say the least. I’m very thankful to my team at MTV SAF. A lot of hard work goes on behind the scenes but recognitio­ns such as this one prove that we are definitely doing something right.”

The list, according to the publicatio­n, serves two objectives: first, to make a case for gender diversity and inclusiven­ess within the corporate sector, and secondly to highlight the women who are leading successful­ly across different business sectors.

According to Leading Ladies Africa, Aiyudu- Adesiyan “is a vibrant and result-oriented PR and Marketing profession­al, with a proven track record of wins in complex supervisor­y roles she has held. This has seen her responsibl­e for securing strategic partnershi­ps and overseeing campaigns geared towards behavioura­l change among young people.”

Aiyudu-adesiyan’s appointmen­t as country lead for MTV Staying Alive Foundation was announced earlier this year, making it the first time the brand which is behind the award- winning youth-centric show, MTV Shuga would be anointing a lead for its operations in Nigeria.

Before her appointmen­t, Aiyudu- Adesiyan served as the Marketing and Partnershi­ps Manager at MTV Shuga Nigeria. She had cut her teeth in marketing communicat­ions at top Nigerian PR and reputation management firm Black House Media (BHM) - a six years stint which saw her champion the publicity and communicat­ions for top brands and events including Nigerian Breweries Plc, Viacomcbs and Moet Hennessy among others.

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