Katy Perry, DJ Khaled, others ready for Coke Studio Sessions

Music lovers are all set to have some fun and thrill as Beapp, a new live music streaming platform, and Coca-cola just announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.

Live performances from more than 100 artistes across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki began streaming last Friday to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.

Coke Studio Sessions marks the official debut of # Beapp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #Beapp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #Beapp will offer a variety of interactive features, including In-app Sharing which will encourage fans to invite friends and family to join them during the livestream.

Other features include Currency/ Points, which involves interacting and sharing through the app and fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.

And then again, according to the organisers, there would be Prizes and Upgrades where prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #Beapp swag.

Also, fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.

According to Ray Smith, founder of #Beapp, “We’re thrilled to have Coca-cola as our exclusive launch partner as we introduce #Beapp to fans around the world through unique new experiences.”

In his own statement, Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-cola Company said the sessions would go a long way to uplifting the human spirit and fostering connection especially during this global pandemic.

“By providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal,” he said.

Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts.

According to him, the CocaCola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3M in consumer donations made through this programme.

“The American Red Cross is grateful for partners like The CocaCola Foundation for stepping up during this difficult and uncertain time,” said Koby Langley, Senior Vice President of International Services for the American Red Cross. “The Coca-cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”