Phyno, Flavour thrill at Life Lager re-launch

Pop artistes, Flavour and Phyno, thrilled their fans and consumers of Life Continental Lager beer as the brand unveiled its new packaging design, and an all-new campaign to accompany the product’s new look.

The unprecedented social media launch had thousands of viewers connected and the artistes who are Life beer Brand ambassadors alongside another Igbo music artiste WAGA-G, unveiled the exciting new bottle to consumers through an ingenious Instagram Live Launch during their weekly show, the Beer Parlour Conversations.

During the interactive session, the Ambassadors gave their fans a personal review of the new packaging design features, symbolism with the brand’s Eastern roots and its progressive forward-looking people

Reacting to the new-look Life, Phyno said, “This new packaging embodies everything that makes me a proud Igbo man, it is not every day you find a beer that represents your roots and cheers you on to progress.”

Speaking on the new look, Flavour stated, “I’m really proud to be a part of this, Life is more than a beer. It’s a symbol of the progressive nature of our people. I am glad to see the beer in this new look.”

The launch of the new Life Continental Lager bottle and can was followed by the unveiling of a new campaign tagged ‘NDU KA’ which means ‘Life is more Important’.

According to the brand, the campaign seeks to pass a strong and relevant message of hope, encouraging the consumers to be resilient, stay home, stand strong and prioritise the importance of self- preservation, especially in these uncertain times.

The key message from the brand is Life is more Important, because only when there is life can there be progress, and every opportunity to embrace the journey of life is to be embraced.