Arewa24 cel­e­brates sixth an­niver­sary with slate of new shows

Business Day (Nigeria) - - NEWS -

Arewa24, a Hausa lan­guage en­ter­tain­ment and life­style TV chan­nel and pro­duc­tion stu­dio in Nige­ria and West Africa, an­nounces a ma­jor slate of new and ex­cit­ing shows to co­in­cide with the com­pany’s sixth an­niver­sary.

Since its launch in 2014, AREWA24 has con­sis­tently pro­duced high-qual­ity pro­gram­ming that pro­vides an au­then­tic North­ern Nige­rian voice for its au­di­ences and re­flects the re­gion’s pride in lo­cal cul­ture, arts and life­style for Hausa speak­ing fam­i­lies ev­ery­where.

AREWA24 will debut a grip­ping new drama se­ries, “Laba­rina,” from the well-known and highly re­spected Hausa di­rec­tor, Aminu Saira, be­gin­ning in July. Ad­di­tion­ally, view­ers will be treated to a new Sea­son-2 of the pop­u­lar hit com­edy se­ries, “Gi­dan Badamasi.”

The net­work will also premier all new episodes of the longestrun­ning drama se­ries in North­ern Nige­ria, “Dadin Kowa” and AREWA24’S other block­buster hit drama se­ries, “90 Days.” AREWA24 continues to air the most re­cent and pop­u­lar Kan­ny­wood movies and has li­censed a col­lec­tion of new movie ti­tles that will be rolled out in the weeks and months ahead.

In the im­por­tant chil­dren’s and youth cat­e­gories, AREWA24 has teamed up with the iconic chil­dren’s show, Sesame Street, to present a Nige­rian ver­sion of the show, “Dan­dalin Sesame,” fea­tur­ing all of the show’s lov­able char­ac­ters, but in a Nige­rian cul­tural con­text and all in Hausa.

AREWA24 will also debut a new and highly-ac­claimed kids’ ed­u­ca­tional show, “Ak­ili and Me,” from the same pro­duc­ers as the pop­u­lar youth show, Ubongo Kids, which cur­rently airs on AREWA24. Round­ing out the slate of new youth shows are “My Bet­ter World,” an animated se­ries that fol­lows the ex­cit­ing ad­ven­tures of six African teens as they nav­i­gate the com­plex chal­lenges of school, fam­ily and friend­ship, and “The 77%”, a gritty, street-rel­e­vant youth magazine show about the 77% of Africans who are un­der the age of 35 and who will be shap­ing the Con­ti­nent’s fu­ture.

“Sesame Work­shop is proud to part­ner with AREWA24 to de­liver Sesame Street pro­gram­ming that was de­vel­oped lo­cally to meet the spe­cific ed­u­ca­tional needs of chil­dren in Nige­ria. We look for­ward to a suc­cess­ful part­ner­ship with AREWA24 and to Dan­dalin Sesame con­tin­u­ing to bring laugh­ter and learn­ing in the Hausa lan­guage for many years to come,” said Danny Labin, Sesame Work­shop’s Vice Pres­i­dent of In­ter­na­tional So­cial Im­pact.

In the life­style cat­e­gory, AREWA24 is also de­but­ing “Jakadan Arewa.” Jakadan Arewa is a travel, life­style and pro­file show fea­tur­ing Hausa per­son­al­i­ties, mu­si­cians and com­mu­ni­ties in other African coun­tries and be­yond.

“There is no bet­ter way to cel­e­brate our sixth an­niver­sary than to treat our view­ers to a spe­cial col­lec­tion of new Hausa dra­mas, kids and youth shows and other fam­i­lyfriendly en­ter­tain­ment pro­grams that an­chor our lineup,” says John Ekainu, AREWA24’S Stu­dio Gen­eral Man­ager. Ekainu adds that “all of th­ese new shows will be avail­able on the com­pany’s global sub­scrip­tion stream­ing ser­vice, “AREWA24 On De­mand,” reach­ing Hausa speak­ers around the world.”

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