Life Lager lights up Niger Bridge

Following the launch of a new bottle and the ‘Nduka’ campaign, Life Lager Beer has continued to spread the message of hope and resilience to consumers, this time with decorative lighting on the Niger Bridge.

The ground-breaking lighting project which was unveiled on Saturday, August 1, is a new initiative from Life Lager Beer, which climaxed the brand’s relaunch activities.

As the coronavirus spreads across the country, Life Lager Beer launched the ‘Nduka’ campaign as a means of encouraging its consumers to keep hope alive even as they stay safe at home. The campaign theme which translates to “Life is Greater” saw

Life Lager engage in a number of communication activities to pass its message of choosing life in these uncertain times creatively.

With its new lighting initiative, Life Lager is now spreading the importance of resilience, and self-preservation as the words “Enjoy Life Responsibly” appear boldly on its new lighting construction along with other brand signages.

The unveiling of the lights display which was done at an evening event had in attendance the governor of Anambra State, Willie Obiano, who referred to the initiative as a progressive one and encouraged everyone to take the right precautions to stay safe.