Business Day (Nigeria)

Survey shows Nigerians still distrust government, but trust CEOS

- CHUKA UROKO

The 2020 Edelman Trust Barometer has revealed that, of the four mainstream institutio­ns of government, business, media and non-government­al organisati­ons, government remains the least trusted with Nigerians having no confidence in the ability of current leaders to address the country’s challenges successful­ly.

Conversely, Nigerians’ trust in chief executive officers of businesses as positive change agents rose while trust in non-government­al organisati­ons (NGOS) and the media also increased, according to the supplement­ary data for Nigeria. It showed that while trust across the four mainstream institutio­ns in the country increased compared to 2019, business still led with 91 percent, followed by NGOS with 87 percent. The media was the third with 84 percent while government had only 55 percent.

These re v e l a t i o n s , amongst others, were contained in the 20th Edelman Trust Barometer Survey report unveiled virtually by Edelman and its exclusive Nigerian affiliate, Chain Reactions Nigeria in Lagos recently.

The presentati­on saw the CEO of Edelman Africa, Jordan Rittenberr­y present the global 2020 Edelman Trust Barometer and the Impact of Covid-19 on trust reports. Adekunle Dixon Odukoya, a consultant at Chain Reactions, presented the supplement­ary data for Nigeria.

Commenting on the 2020 Edelman Trust Barometer report, managing director/ chief strategist, Chain Reactions Nigeria, Israel Opayemi, noted that since 2017 when the report was first unveiled in Nigeria, major corporate players have always looked forward to its release because they draw significan­t insight from it to grow the asset of their reputation.

An all-female panel drawn from government, media, business and civil society also discussed the survey report and its implicatio­ns for their respective constituen­cies and Nigeria at large, in line with the theme, “Competence and Ethics.”

They were the special adviser to President Muhammadu Buhari on social protection, Maryam Uwais; director, public affairs, Lafarge Plc, Folashade Ambrose-medebem; director of news, TVC, Stella Din Jacob, and the convener, Enough is Enough, Yemi Adamolekun.

Former assistant director of programmes, Lagos operations of the Federal Radio Corporatio­n of Nigeria ( FRCN), Funke TreasureDu­rodola, moderated.

Newspapers in English

Newspapers from Nigeria