Aris­ton tar­gets more mar­ket share, brings global cam­paign to Nige­ria

Business Day (Nigeria) - - MEDIA BUSINESS -

Aris­ton, the prom­i­nent brand in the Aris­ton Thermo Group, has pre­miered its global cam­paign ‘The Aris­ton Com­fort Chal­lenge’ in Nige­ria, which high­lights its global mis­sion of bring­ing sus­tain­able com­fort, even where it seems im­pos­si­ble to find.

The Aris­ton Com­fort Chal­lenge fo­cused on en­sur­ing ther­mal com­fort could reach any­where in the world. Through this mis­sion, Aris­ton has do­nated a warm shel­ter to a group of sci­en­tists from the Univer­sity of Copen­hagen in­volved in cli­mate change stud­ies in the re­mote and icy Is­land of Disko, in Green­land (Arc­tic). The Aris­ton Com­fort Zone, an in­no­va­tive mod­u­lar home, was shipped to and as­sem­bled—for the first time— in Disko Is­land, Green­land. Disko Is­land is one of the cold­est re­gions in the world and be­fore this time, it proved near im­pos­si­ble for the sci­en­tists to stay on the is­land for more than a few days due to the harsh weather con­di­tions. This un­friendly weather, be­comes even more hos­tile dur­ing the win­ter months and in­ter­rupts re­search work.

With the cam­paign, the group which makes 1.7 bil­lion Euros in sales an­nu­ally glob­ally is demon­strat­ing its ded­i­ca­tion to prod­uct qual­ity and how it con­tin­ues to meet the de­mand­ing ex­pec­ta­tion set for the com­pany even in the ex­treme cold con­di­tions. 10 per­cent of the sales is in Africa. The com­pany with 7,500 em­ploy­ees and 26 pro­duc­tion sites in 15 coun­tries is un­der­scor­ing the im­por­tance of warm clean wa­ter for show­er­ing and cleans­ing for health­i­ness.

Speak­ing dur­ing a vir­tual me­dia par­ley held in La­gos re­cently, Gau­rav Bis­aria, the Di­rec­tor, Cen­tral Africa, Aris­ton Thermo Group, ex­plained that a safe and shel­tered house, heated and pro­vided with hot wa­ter for the max­i­mum com­fort even dur­ing Po­lar win­ters would have not been pos­si­ble with­out our com­mit­ment to qual­ity.

Bis­aria noted that the suc­cess of the Aris­ton Com­fort Chal­lenge ‘Green­land Mis­sion’ is an­other proof of the com­pany core value of su­pe­rior qual­ity of Aris­ton prod­ucts, which could be seen in the ef­fi­ciency of the out­put of the prod­uct even in the ex­tremely weather con­di­tion.

Bis­aria ex­plained that in or­der for the team of sci­en­tists to carry through their mis­sion of col­lect­ing and ex­am­in­ing sam­ples in Disko Is­land, they needed an in­no­va­tive in­fra­struc­ture to act as a sta­ble base against the icy is­land.

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