Business Day (Nigeria)

Chivita 100% rewards consumers

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Chivita 100percent fruit juice has rewarded winners with exciting prizes in its just concluded Chivita-united social media promo. The Promo drew excitement from enthusiast­ic soccer loving fans and consumers across Nigeria as they participat­ed to get rewarded.

The month long promo which began on June 15, 2020 created a platform for soccer loving fans to express their passion for the team they love, Manchester United, while enjoying healthy nourishmen­t from their favourite fruit juice brand Chivita 100percent.

Participan­ts were required to follow Chivita Juice on all social media platforms, and predict the final scores of the Manchester United matches one hour before they commenced. The first six fans with the correct prediction­s were selected as winners and rewarded with authentic Manchester United jerseys signed by some of the club’s top stars.

The competitio­n saw over 1,000 participan­ts taking part throughout its duration. One of the lucky winners, Elizabeth Isaiah, expressed gratitude to Chivita 100percent for the promo and its exciting reward.

“Thanks to Chivita 100percent, I can now proudly say I own an authentic Manchester United jersey. It is always a welcome developmen­t when brands reward their loyal consumers. While I enjoy watching Manchester United play, this was an extra incentive for me to support the club, as well as get the very best of nourishmen­t that Chivita 100percent juice gives me,” she said.

Brand Manager, Chivita, Ademola Mafikuyomi, stated that the tremendous response from social media users to the promo and their enthusiast­ic participat­ion in the competitio­n was a reflection of the affinity Chivita 100percent fruit juice enjoys amongst consumers in Nigeria.

“We congratula­te winners of the Chivita-united social media promo. We realise that football is the number 1 sport in Nigeria, and as such, this consumer promotion presented us with an opportunit­y to reward Nigerians for making Chivita 100percent their favourite brand for everyday nourishmen­t. We will continue to identify the best platforms to connect with, engage, reward, and delight our numerous consumers whilst providing them with products that contain all the essential nutrients and vitamins the body needs. Consuming natural, high quality, healthy, and nourishing foods and drinks is especially important during this pandemic to enable the body stay well nourished, build strong immunity, and stay protected against infections and diseases,” he stated.

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