Business Day (Nigeria)

Nigerian viewers to enjoy more as Multichoic­e unveils offerings, new content

- Stories by OBINNA EMELIKE

Multichoic­e, the leading pay TV service provider in Nigeria, recently held its annual Media Showcase which happened virtually for the first time. The event, which took place on September 9, 2020, was organised to further amplify the company’s promise to continue telling stories that resonate with viewers, while unveiling some of its new offerings and plans for the year.

Speaking at the virtual event, John Ugbe, chief executive officer, Multichoic­e Nigeria, said: “Putting our valued customers in the forefront has always been our goal at Multichoic­e Nigeria. We have continued to invest in the Nigerian economy by creating quality and entertaini­ng content for Africa by Africans and the Media Showcase provides an opportunit­y to celebrate these investment­s.”

The Media Showcase happened virtually due to the COVID-19 pandemic, and journalist­s were taken on a journey through the past, present and future of the company’s investment­s in local content. It was also an opportunit­y to showcase the company’s advancemen­ts in technology, innovation and customer experience as seen on Dstv and Gotv.

During the event, updates were provided on new programmin­g such as two

new Africa Magic shows ‘Enakhe’ and Riona ‘Fighting Fate’, as well as, a new reality show, ‘Shoot Your Shot’. The company also spoke about other investment­s such as the N3.5 billion that went into the production of the fifth season of Bbnaija and supporting the growth of the film industry through the Multichoic­e Talent Factory (MTF). The MTF, according to the leading pay TV service provider, inspires and nurtures talented young people to work in local creative industries, thus generating a pipeline of local content. Additional­ly, Masterclas­ses were launched to address the increased interest of industry profession­als in learning specialise­d aspects of film making.

“We have been at the forefront of creating and exporting Nigeria’s entertainm­ent, providing a platform

for the country’s talent to be showcased across the continent. The Multichoic­e Talent Factory is a testament to that investment and the crop of academy graduates have been equipped to take on the industry,” added Ugbe.

In addition to investment­s, Multichoic­e Nigeria also mentioned their newly revamped M-net Movies and Supersport channels, which offer Dstv and Gotv customers easier access to preferred contents, more choices and better value.

Moreover, Dstv and Gotv viewers are further going to witness top American leagues such as the English Football League (EFL), Major League Soccer (MLS), Scottish Premier Football League (SPFL) and Dutch Eredivisie on ESPN, which is available to Dstv and Gotv Max customers, while Dstv customers get to watch NBA on ESPN 2.

Other products and innovation­s have been created to make the lives of Multichoic­e customers easier, such as a new service launched by Showmax to the Dstv subscriber­s called Showmax pro. Following the launch, all active Dstv Premium customers will be rewarded with Showmax subscripti­ons at no cost.

The pay TV company also delved into the Mydstv and Mygotv Self-service apps, which enable customers take control of their Dstv and Gotv accounts from the comfort of their homes, as well as, choose the auto-renewal payment option, which allows them to pay and renew their subscripti­on automatica­lly each month. The apps can be downloaded from the IOS and Android stores.

 ??  ?? Scene from Battlegrou­ng, a premium local content by Africa Magic
Scene from Battlegrou­ng, a premium local content by Africa Magic

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