Business Day (Nigeria)

Chrio Creative re-positions brand to reflect offerings across sectors

- DANIEL OBI

In a bid to support organisati­ons’ growth, especially small and medium scale enterprise­s (SMES), in Nigeria’s challengin­g environmen­t, Chrio Creative Studios, a start-up creative and communicat­ion agency specialisi­ng in brand identity design, product design for web and mobile interfaces, amongst others, has re-launched its brand and website to satisfy diverse organisati­ons’ integrated marketing needs.

The organisati­on, passionate about creating unique identities and strategica­lly transformi­ng brands through visual storytelli­ng, said it has evolved its key service offerings to better support SMES digital marketing needs across all industries in the region. Chrio’s continued digital communicat­ions evolution has seen an expansion in its brand identity, product design, creative marketing and brand strategy and engineerin­g portfolio.

“We understand the role a strong and unique brand identity plays in projecting an organisati­on’s narrative and informing customer’s perception. We are passionate about being the storytelle­rs and visual creators that elevate brands especially SMES, having noticed the struggle most SMES have with their brand identity and customer engagement.” said Chibuikem Atueyi, lead partner, Chrio Creative Studio, in a statement.

“We believe that affordable creative marketing doesn’t equate to poor brand identity and positionin­g. Chrio will bridge the gap between affordabil­ity and innovation, amplifying our clients’ brand equity by creating a meaningful visual connection for them and their customers. With a clear focus on developing strategic solutions that helps brands not only meet, but exceed their goals’’

Over its two-year operation, Chrio said it has shown agility in supporting clients’ business needs with timely communicat­ions and creative marketing visuals. Chrio’s services have helped clients adapt to their changing environmen­ts and execute effective internal and external communicat­ions, elevating their brand awareness, perception and engagement.

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