Why production of BBN 2020 cost Multichoice N3.5bn

The Managing Director of Multichoice, John Ugbe, recently revealed that the cost of production of this year’s Big Brother Naija was N3.5 billion. Ugbe revealed this during the Multichoice Showcase 2020 which held virtually via Zoom.

The high cost of production, according to a source was associated with construction of the house, cameras, and refurbishments of other equipment, logistics and marketing.

According to sources, the N3.5 billion figure does not include the grand prize of N85 million.

The Big Brother Naija show which generates heightened interest among African young viewers is a reality show where 20 contestants (10 men and 10 women respectively) live together in an undisclosed place, under 24-hour surveillance for three months. Every week, housemates with the lowest votes from viewers are evicted. This year’s edition will come to an end next Sunday.

The Multichoice Media Showcase was organized to further amplify the company’s promise to continue telling stories that resonate with their viewers, while unveiling some of their new offerings as well as plans for the year.

John Ugbe said: “Putting our valued customers in the forefront has always been our goal at MultiChoice Nigeria. We have continued to invest in the Nigerian economy by creating quality and entertaining content for Africa by Africans, and the Media Showcase provides an opportunity to celebrate these investments.”

During the Media Showcase, updates were provided on new programming such as two new Africa Magic shows ‘Enakhe’ and Riona ‘Fighting Fate’, as well as a new reality show, ‘Shoot Your Shot’.

“We’ve been at the forefront of creating and exporting Nigeria’s entertainment, providing a platform for the country’s talent to be showcased across the continent.