La Casera launches ‘This is not a full stop’ campaign to uplift Nigerians
The La Casera Company ( TLCC) Plc., recently launched ‘This is not a full stop’ (TINAFS) digital campaign to spread a message of hope and optimism to uplift the spirits of Nigerians amid the coronavirus (Covid-19) pandemic.
As the economy continues its gradual recovery from months of lockdown, leveraging TINAFS campaign, La Casera emphasises that the current situation is not a ‘full stop’ rather a pause to restrategise and relaunch into endless opportunities that lie ahead.
The campaign is supported with a pan Nigerian radio campaign with adaptations in local languages; while part of the TINAFS campaign is a Spoken Word contest.
The Spoken Word contest is to inspire and reward creativity amongst Nigerian youth. The competition which runs with the tag line: ‘This Is Not A Full Stop’ is open to poets, rappers, and other spoken art creative Nigerians.
Emmanuel Agu, the marketing director of the La Casera Company, said that the contest was launched to reward consumers and members of the public by creating a 60-second performance video showing their creativity in any language of their choice.
According to Agu, the 60-second video which must be the entrant’s original work must start with “This Is Not A Full Stop” and end with “We Move” and must avoid being offensive or hateful.
Agu stated that top ten entries from the contest will be selected based on their creativity, skill, punch lines, word play, video format and an overall flair, which will be announced on the brand’s social media pages.
He also highlighted that ten winners will emerge, out of which the top three winners get N300,000 as first prize, and the second prize winner gets N150,000 while the third place gets N100,000. Seven other shortlisted candidates from forth to tenth position will get N20,000 gift cards each.
It would be recalled that The La Casera Company recently partnered with over 50 Online Food Vendors to give free La Casera Apple Drink to complement every order of food placed with these vendors.