African Consumer Care makes entry into Nigeria’s surface cleaning segment

…launches Dazzl disinfectant floor cleaner

African Consumer Care Limited ( AFCC), a subsidiary of Dabur International Limited, has launched Dazzl Disinfectant floor cleaner to make an entry into the Nigerian fast-growing surface cleaning segment.

The product is an allsurface cleaner plus disinfectant with a 99.9percent germ kill claim.

The launch comes during a time when the demand for disinfectant household solutions are surging in Nigeria as COVID-19 health protocols requiring regular washing and disinfecting to curb the spread of the virus.

Venkat R Reddy, head of business AFCC/DABUR West Africa mentioned in an event recently in Lagos Oke Arin market that Dabur is committed to bringing new innovation while evaluating the relevance and local consumer needs.

“Dazzl being a disinfectant floor cleaner will also support the initiatives of the Federal and State Governments as well as the local communities for their current fight against Covid-19 situation,” he said.

Dazzl can be used on surfaces like mosaic, granite, marble, marbonite, kota and vitro ceramic to remove 99.9percent germs, dirt, and grimes. It also comes with long-lasting floral fragrance that keeps the environment smelling fresh.

Dazzl is now available in all key hypermarkets, supermarkets, open markets as well in retail outlets across PAN Nigeria in 500ml, 1 litre pack sizes. For institution/heavy users, it is also available in a large 4.5 litre pack size.

The launch was supported by open market consumer engagements in Lagos, which included brand detailing by the DJ, anchor and brand ambassadors, live floor cleaning demo with Dazzl Disinfectant, free sampling, and quiz among others.

In Nigeria, AFCC is one of the most trusted and reputed manufacturing companies, which has been successfully operating its business in Nigeria for the last 18years.

Dabur Herbal Toothpaste, Odomos, Sani Fresh, Odonil, Medimax, and ORS Olive Oils are brand names, trusted by millions of Nigerian consumers.

L-R: Adeleye Adeleke, chief operating officer, FAE Lmited; Ismail Adewusi, post master general of the Federation, and Funlayo Bakare-okeowo, managing director/ chief executive officer, FAE Limited, during a courtesy visit to the office of the Post Master General of the Federation, yesterday in Abuja, to discuss innovative packaging for Nigeria’s postal services.