Lafarge Africa to rewards customers in 60th anniversary promo
Lafarge Africa Plc has launched a promotion to appreciate and reward loyal customers as it celebrates the 60th anniversary. The promo, which has been ongoing for retailers since May climaxed with its extension to end users in August and it will run until the end of the year. The promo is targeted at all levels of the value chain: wholesale, retail, blockmakers and end users who sell or use Lafarge Africa’s suite of quality products for their building and construction projects.
In addition to the instant prizes worth over N80million, the block makers category will have the opportunity to win more prizes in 6 raffle draw events aimed to promote brand affinity, product advocacy and sustain our relationship with this segment. The Blockmakers stand a chance to win 8 Horsepower Lister Generators, 1.8kva generators, Block making machines, 2,000 litre water tanks and other household items.
Lafarge is the first company to produce cement in Nigeria with quality products and iconic brands including Elephant cement, Lafarge Elephant Supaset, Ashakacem and Unicem brands for the local market; relying on its global expertise. Recently it has introduced innovative products like the newly improved Elephant Supaset in horizontal bags and Supafix tile adhesive. In addition to these outstanding brands, Lafarge also offers other specialised solutions for advanced constructions while providing fee advisory services and customer service to support all customer needs.
To commemorate the 60th Anniversary, Lafarge rolled out a marketing communication campaign tagged “We built this city.” The campaign showcases some of the iconic structures which Lafarge has built through the years. Such structures include: the National theatre Lagos, the Lekki-ikoyi link bridge Lagos, National Assembly Abuja, Tinapa Resort Calabar, Akwa Ibom Stadium etc. These monuments are part of the Nigerian landscape of development – thus Lafarge has partnered in building Nigeria since independence. This campaign is being exposed on electronic, digital and outdoor media. As the company celebrates its 60th anniversary in Nigeria, it reiterates the loyalty of customers which has sustained its profitability buoyed by increased sales, a steady demand for its range of innovative and international standard products.
“This promo is designed to appreciate our customers who have been loyal to our brand over the years and to also show our potential customers that apart from the unparalleled products that we offer, Lafarge Africa is a company of choice. In this promotion, ‘Everyone is a winner”, Gbenga Onimowo, the company’s Commercial Director said. He added that home builders, artisans, engineers and contractors all over Nigeria have rewarded Lafarge’s commitment to the country as demonstrated in the increasing sales and stability and growing profitability of Lafarge operations.