Business Day (Nigeria)

Tiwa Savage unveiled as Twisco brand ambassador

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Nigerian Music Sensation, Tiwa Savage, has been unveiled as the new and first brand ambassador of Twisco, a Premium Chocolate Drink Powder from the stable of Promasidor Nigeria Ltd.

According to a statement, the multi-talented and award-winning singer was unveiled recently at the corporate head office of Promasidor at Isolo, Lagos State.

Tiwa Savage was unveiled alongside her son, Jamil, to signpost the brand building objective and essence of the new product offering from the foremost dairy company. The new chocolate drink power, according to Promasidor, is fortified with enerfort, a special blend of ten power-packed micronutri­ents, including Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorou­s, Iron and Zinc- all which are necessary for optimal energy release that consumers need to power their dream.

Speaking on the choice of Tiwa savage as an ambassador for Twisco, the Managing Director, Promasidor Nigeria, Anders Einarsson, said: “Tiwa Savage is a great Nigerian, multi awardwinni­ng singer and songwriter known worldwide.

“She is a multi-talented Nigerian whose brand equity rating remains remarkably inspiring and admirable. In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for,” he stated.

Tiwa Savage stated that the new product from Promasidor, Twisco, will benefit a lot from her brand considerin­g her cult-like following on social media.

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