Crown Interactive launches automate, collaborate SAAS campaign

Atechnology software firm, Crown Interactive has announced its “automate and collaborate” campaign to present the company as a partner that helps organisations achieve their business goals by adopting software to automate and achieve greater insight into their business operations while fostering more collaboration with their partners across the supply chain.

The campaign highlights the value of software as a service (Saas) and Crown Interactive CICOD suite of Saas services to promote industry collaboration and new business models, enabling organisations to realise their potential value.

“In an increasingly connected world, Saas technology is enabling manufacturers and other businesses gain greater insight into their value chain and supply chain. It is providing insight about the activities of key distributors, sub-distributors and retailers, as well as the opportunity to automate the engagement of these crucial business partners. The campaign is a call to action for industry operators to use software as a service to gain a greater understanding of their operations, improve operational efficiency and the customer experience” said Omamofe Boyo, chairman, board of Crown Interactive.

Manufacturers and other firms require 360-degree insight into their operations, key distributors, wholesalers and retailers. They also seek greater efficiency in their business operations including warehouse management, revenue collection, order management and logistics. Partners along the supply chain such as wholesalers and retailers require access to finance but often struggle to collect the financial and operational data that appeal to bankers and other potential financiers. Software as a service is a software licensing and delivery model that provides solutions to these common challenges in an efficient manner.

“We like to think of software as a service as getting CAPEX value from OPEX. The cost savings that our CICOD suite of services offer to organisations present a compelling case for the adoption of Saas for organisations seeking greater automation and the advantages of traditional ERP software. However, CICOD offers even more value by delivering greater visibility of operations along the supply chain, leading to greater collaboration with partners. We look forward to telling this story,” said Wumi Oghoetuoma, managing director of Crown Interactive.