Business Day (Nigeria)

Rose from concrete: What Tupac’s poem teaches about enabling environmen­t

- TUNDE BELLO

“Didyouhear­about the rose that grew from a crack in the concrete? proving nature’ s laws wrong, it learned how to walk without having feet. funny, it seems to by keeping its dreams; it learned to breathe fresh air. long live the rose that grew from concrete when no one else even cared.”

This is from a poem written by late rapper Tupac Shakur. In the poem he refers to himself as a rose and uses ‘concrete’ as a euphemism for the unnurturin­g environmen­t he grew up in. “Proving nature’s law wrong” is a phrase used to highlight the seeming impossibil­ity of succeeding without the necessary tools, support, systems and structures required. Against the norm and very much an exception to the rule, Tupac sees himself as a rose that grew from an environmen­t in which growth should not have been possible – and for this he is celebrated.

Very little grows from concrete, a hard structure without soil, nutrients or water. Concrete is not an enabling environmen­t and in it, nothing can take roots or bear fruit. So when something grows from it we can celebrate the anomaly, but we must also ask ourselves what would happen if the environmen­t was fertile, and more enabling? How much more growth would we bear witness to, how much more success?

Take Nigeria’s MSME sector, which makes up more than 90 percent of businesses in Nigeria, from hair salons to food vendors, market stalls, corner shops, airtime kiosks, roadside hawkers and beyond. These businesses are the fabric of Nigeria’s society, and our country’s economic survival is very much dependent on their collective survival. MSMES have an uphill battle navigating the already difficult business environmen­t in Nigeria and are excluded from the few opportunit­ies that exist within it. Neverthele­ss there are the rare success stories that emerge as roses from the proverbial concrete. One example is Cosmas Maduka of Coscharis Group who started out as an automobile apprentice and now runs one of the most successful luxurious car distributi­on companies in Nigeria. In a similar manner, the duo of Sunday Egede and David Ojei who formed the successful Prince Ebeano supermarke­t chain emerged from a precarious situation. Sunday initially served as an apprentice at his brother’s provisions store. Like many Nigerians operating in the informal sector, David tried several businesses including running a barbershop, a failed supermarke­t, re-sale of ogbono seeds in Lagos, which also crashed before he returned to the retail business.

While acknowledg­ing that stories like Cosmas Maduka, Sunday Egede and David Ojei are encouragin­g and motivating, they are the exception and not the rule. For every Cosmas Maduka, Sunday Egede and David Ojei, there are millions of people who work hard and are barely able to earn enough to survive, much less thrive. People living either on the precipice of or below the poverty line, one of almost 83 million people, a number that is set to increase by about 15-20 million by 2022 given the current economic circumstan­ces. Success stories like this can also be dangerous because they imply that everyone who is not a business success is a failure. “Just look at Cosmas Maduka, Sunday Egede and David Ojei who came from nothing and succeeded – what’s your excuse?” Imagine telling this story to Mama Risi, a single mother struggling to feed her entire family on a daily wage of N1,200; her profit from selling pure water supplement­ed by work she does at night as a hair braider. She gets only a few hours of sleep before having to get back to her pure water business in the early hours of the next morning.

Success has a lot to do with opportunit­y, and access to opportunit­y is largely determined by the environmen­t in which one exists and transacts their businesses. Unfortunat­ely, countries like Nigeria in Sub-saharan Africa (SSA) have a myriad of unfavourab­le factors that inhibit growth, including slow to no advancemen­t for small businesses, an unprotecte­d informal sector, low to varying standards and quality of technologi­cal content, difficulty accessing markets and informatio­n, and more.

Where flowers need water, sunlight and nutrient-rich soil, an enabling environmen­t in the economic sense requires clear policies and regulation­s designed to increase access to opportunit­ies that can improve people’s socioecono­mic outcomes, access to formal finance and other financial services, education, a formally recognised identity, targeted incentives and concession­s, relevant capacity building, access to informatio­n, markets, and more. It is these things that allow businesses to build the resilience required to withstand shocks like COVID-19, to scale businesses, to grow and to subsequent­ly extend those opportunit­ies to others in the form of job creation and wider economic contributi­ons. However, where existing policies and reforms do not adequately consider the peculiarit­ies of the informal sector, they become a burden that further obstructs the growth of the businesses owned by poor groups, thereby limiting or blocking their access to facilities that could support and improve their chances of leading more successful businesses. For all businesses, but especially for MSMES, the support will have considerab­ly more impact in the long term if these issues were treated as an integrated challenge and tackled together. It could result in a more Msme-friendly environmen­t, the kind that enables sustained growth.

The COVID factor

COVID-19 did not create many of the conditions that MSMES are in; in fact, many MSMES were struggling under the weight of the operating environmen­t. But the virus has exacerbate­d these conditions and continues to have a farreachin­g impact on MSMES’ ability to survive. The impact since March last year, when the first measures were put in place to contain and curb the spread of the virus, has been staggering. All businesses have felt the effects but there is a disproport­ionate effect on MSMES who depend on local physical markets and people traffic. The pandemic created a lack of liquidity, increasing cash flow constraint­s and impacting business continuity for many micro businesses, and many of those that continue will see inhibited growth as a result.

Data compiled, between August and December 2020, by Nigeria’s Government Enterprise and Empowermen­t Programme (GEEP) and 60 decibels with the support of the Rockefelle­r Foundation showed that businesses operating in the Nigerian informal sector were adversely impacted since the outbreak of COVID-19 in Nigeria. From the findings it was discovered that pretty much everyone had a story of woe to tell, 9 out of 10 GEEP clients recorded drops in their income levels. Businesses struggled to stay afloat due to government­imposed closures, low footfalls and constraine­d supply chains. In a bid to survive the period, GEEP clients had to rely on their savings, borrowed heavily and reduced percentage­s set aside for household and business savings or stopped outright. The data also showed that 35 percent of GEEP respondent­s had to close down their businesses, 66 percent recorded fewer customers and 84 percent have been using their savings to cope with current hardships. These solutions, while they solve the immediate needs, have a longer impact that is not sustainabl­e and could pose more problems in the future. GEEP is an empowermen­t initiative with the main aim of offering interest- and collateral-free credit to MSMES operating at the bottom of the pyramid across Nigeria.

The data was gathered through eight rounds of surveys administer­ed amongst GEEP clients. As at December 2, 2020, 4,940 people living across Nigeria’s six geopolitic­al zones had been interviewe­d. The surveys are ongoing with plans to publish a final report by May 2021 after completing an additional 10 rounds reaching more than 11,000 GEEP clients.

Containmen­t policies will continue to ease as we move beyond the immediate crisis created by the COVID-19 pandemic and the government is already considerin­g what policy interventi­ons are necessary to deliver the environmen­t required to drive growth and build a more resilient and robust economy. As regulators of the environmen­t in which MSMES operate, government stakeholde­rs must also seek to be facilitato­rs and advocates, recognisin­g that growth in the informal economy is growth in Nigeria’s economy. The IMF has put the contributi­ons of Nigeria’s informal sector to GDP growth at approximat­ely 65 percent while the World Bank in its projection­s of Nigeria’s unemployme­nt rate estimates that the informal sector accounts for 53 percent of the country’s labour force.

One major focus will need to be the existing issue many MSMES face in accessing finance and financial services like microloans and microinsur­ance (an issue that has been compounded by the onset of the COVID-19 pandemic), whether through tax incentives or credit sureties, or co-financing or other medium. But for the environmen­t to be supportive of MSME growth post-covid, this needs to be on the policy agenda. Beyond finance, the pandemic has given us an opportunit­y to take stock and review, and deliver broader more sustainabl­e reforms that can #buildbackb­etter a more resilient informal economy and deliver a stronger national economy.

Roses grow better in fertile soil than they do in concrete

I can’t help but wonder about the many people who are trying to grow out of cracks in concrete – the hawker on the side of the street, the tailor in his one-man shop, the mechanic with his petrol generator, the small bakery – all of these people deserve access to the kinds of opportunit­ies that can improve their socioecono­mic outcomes.

The poorest of the poor in any country have an uphill battle improving their socioecono­mic outcomes but when they do not have the bare essentials – literacy, recognised identity, financial services, infrastruc­ture and access to informatio­n and markets – that hill is made much steeper. While success stories give hope to many people in Nigeria’s urban centres and rural poor, living on the smallest wage, a wage now threatened by shocks and unforeseen events like COVID-19, we must also recognise that many hardworkin­g Nigerians trying to grow these people out of cracks in the concrete are stifled largely because of an environmen­t that suffocates rather than promotes growth.

Did you hear about the rose that grew from a crack in the concrete? Yes. But we now need to make sure that there’s enough fertile soil to grow gardens of roses, sustainabl­y.

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