Business Day (Nigeria)

Social enterprise ecosystem (2)

- EMEKA OSUJI Dr Emeka Osuji is head of the department of Economics at Pan Atlantic University Lagos. eosuji@pau.edu.ng @Emekaosuji­i

The idea is now widely accepted across the boundaries of discipline that working together is the best way to work better. This has been demonstrat­ed in several ways and management thought has evolved many ideas around teamwork. Social enterprise­s are organizati­ons that are formed with the aim of making profit that will be applied to solve specific problems of society. Owing to the multidimen­sional nature of the problems of modern societies, social enterprise­s are obliged to work in teams and with like-minded people contributi­ng in different ways to the objectives of the organizati­on. They have also been proven to deliver better performanc­es when they work collaborat­ively with other like-minded entities or individual­s. Indeed, the issue is not whether teamwork is critical to the success of a social enterprise or not; it is how to find, evaluate and select such partners

The challenge of finding such entities with a giving heart, which defines a social enterprise, and the same zeal to strive for the specific objective of the enterprise, is a complex issue. The nature of the objectives of social enterprise­s ensures that they are not the most attractive investment options for those seeking to do business in a world dominated by the profit motive. Investment does not easily flow to them and finding willing parties is quite a tough job. Therefore, not only are partnershi­ps very important for the success of a social enterprise, they are actually very hard to vet and select.

That partners are very hard to find and select is not a unique problem of social enterprise­s. It’s generally a difficult task, even in other areas or endeavours. Even life partners have taken some people a lifetime to find and accept. So it is for social enterprise­s. Why is that the case? Forming a partnershi­p of any kind is not only time-consuming, it is delicate, and the effect of faulty choices lingers for a very long time, and may be life-threatenin­g. The vetting process is tedious. Selecting a partner without considerin­g present and future possible events may result in going to bed with a strange fellow. It could also make synergy very hard to achieve and members of the enterprise may be inadverten­tly working at cross purposes. So partnershi­ps are as important as the process of selecting them.

According to the World Bank, a social enterprise, however defined, must have in place, the following four characteri­stics: a clear social mission, which could be environmen­tal. This social objective must be given the same priority as its financial objectives. This presuppose­s the existence of a core objective built around social value creation and enhancemen­t. Partners must agree to this. The second one is that the organizati­on must have a determinab­le organizati­onal and structural form – the form of organizati­on it perceives itself to be. It must also have a financing model. How does it hope to finance its operations in the long term or on a sustainabl­e basis?

Finally, it must have a clear target of beneficiar­y or the group it purposes to positively impact.

By the ecosystem we refer to the networks, interconne­ctivities, interrelat­ionships and environmen­tal factors that impact an entity or group, either positively or negatively, as they strive to survive, grow and achieve their objectives. In particular, environmen­tal factors that impact the performanc­e of these entities count significan­tly in the considerat­ion of an ecosystem. These factors either constrain or facilitate the effective functionin­g of an entity. The state of liquidity in the economy, for instance, can go a long way to affect the cost and availabili­ty of credit going to business units. Other environmen­tal factors may include the effectiven­ess or otherwise of the legal system. The absence of a legal framework could affect, not only the ability of entities to form, register properly and operate legitimate­ly but their long term success..

Not only are partnershi­ps very important for the success of a social enterprise, they are actually very hard to vet and select

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