Business Day (Nigeria)

Ooni canvases for locally made products as Titan Farms open rice factory in Ibadan

- IFEOMA OKEKE

The Arole Oduduwa & Ooni of Ife, Adeyeye Enitan Ogunwusi Ojaja II has urged Nigerians to patronize locally made products, stating that such gesture is required to grow the country’s economy.

Ooni Ogunwusi made the call recently at his Ile Oodua Palace Ile-ife, while playing host to management of Titan Multi-business investment Limited - producers of Titan Rice who were on a courtesy visit to the African foremost monarch to formally invite him as the special guest of honour at the commission­ing of the Titan Farms corporate head office and rice factory located in Ibadan slated to hold soon.

The Ooni who is the cochairman, National Council of Traditiona­l Rulers of Nigeria, commended Titan management for thei r patriotism and originalit­y, while rendering qualitativ­e services to Nigerians.

“We should commend the management of this great company and other few ones across the country for standing up to the challenges in the competitiv­e market, it is obviously not easy. What I want to encourage our people to do is to patronize this brand and I assure Nigerians that they’ll be proud,” the Ooni said.

Earlier in his address, Gbenga Eyiolawi, founder and the chief trader of Titan Multi-business investment, thanked the Ooni for the kind words, affirming his organizati­on’s readiness to uphold its efficient service delivery mechanism.

“Baba, let me use this chance to explain that Titan is an agro-commodity processing and trading outfit, buying farm produce directly from Nigerian farms and process them with our partner-mills and processing facilities using their High-tech equipment in the Northern part of the country.

“These processed goods are packaged in our brand and sold directly to distributo­rs across South West Nigeria.

“Pioneer of such goods is our rice brand known as Titan Rice which is produced and packaged in the North and then sold in the south. We started recently and presently have presence in Oyo,osun,ogun and Kwara states”, Eyiolawi said.

He explained that they are not competing with existing brands as Titan farms offer something more unique than others giving priority to it’s distributo­rs and end users.

Titan Rice comes in 50kg, 25kg, 10kg and 5kg and we pride ourself in the fact that our rice stone free, clean,polished and sweet with less starch content, he said.

He disclosed that the brand is able to achieve these through diligent and extensive research and developmen­t as it has food processing specialist­s in its team.

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