Finding your Customer
If you go fishing specifically for sharks and put worms on the hook, you will catch smaller fishes and other fishes except for the shark. If you study the shark, you are in a better position to know the kind of baits that work for sharks, the sort of water- body they exist in, and the most suitable fishing tool. That is why knowing your audience is essential.
Who are you offering your value to? What kind of people are they? Where are they? Your audience is like the sharks in the story. If you don’t know them, you will fail at catching their attention or pockets.
The first thing you need to know is: your audience cannot be everybody!
You need to be able to define your customer and audience based on their: •Demography: Location, age, gender •Economy: Their earning and spending power -
• Psychography: Challenges, behaviour, inspiration/ motivation, goals, doubts, and reason to believe
Recently, I decided to make a useful distinction between my target audience and my customer. My customers exist within my audience. Why did I do this?
Have you ever noticed that the distance between the people in the awareness phase and conversion phase is always so vast? It is so similar to the reason why if you have 10,000 followers, only 100- 500 may ever buy from you. Your audience is like spectators, but they play a role. Your target market/ audience is someone who needs your solution to solve their problem. They need the solution you are offering and are willing to make tiny commitments to get these solutions.
However, customers take this to a whole new level.
Your target customers are people who need your solution to solve their problems and are willing and able to pay for that solution. Also, they are capable of paying for it again.
While your target audience is willing to click the follow button or give their email in exchange for a resource, a large number of them may need more convincing or may not be willing or able to pay for your service. You need to be aware of this but also leverage them as evangelists to attract your actual customers.
How?
• Create content that is helpful and valuable to them. Offering people within your target audience content that is easy to identify with or consider useful will trigger them to care and share. Hopefully, this sharing activity will reach your potential customers and increase your community.
• Create resources that solve their problems. Create resources that are too good to be true. By creating these valuable resources, they feel genuinely seen and know that you care about them.
• Create a ladder of services, e. g., If you build websites, and you can create ebooks to help people pay attention to the essential things their website needs ( sell it for 2k or 5k or 10k but a price ridiculously lower than your service). This structure will help you build trust. You could have consultations to review websites for 10k. The constant engagement will help connect better with your audience, and they will tell your potential customers about their experience with you and why they trust you.
It is easier to streamline and find your niche when you know your customer. You are not the best for everyone, and you are the best for someone. Start with someone.
Go out there and find your shark! Have any questions or challenges you are facing? Please write me an email telling me your story, stating your challenges and asking me your question - question@ blessingabeng. com I’ll answer the top 3 every last Monday of the month.