Business Day (Nigeria)
Artdey expands tech marketplace, targets African independent artists, global collectors
artdey, an online marketplace offering a unique selection of high-quality art pieces from local artists, is expanding the technology marketplace designed to support and give a broader reach to independent artists from Africa.
Since June 2020, artdey has positioned itself as a hotspot for emerging contemporary artists and a one-stop-shop for art collectors around the world, with sales in several countries. Modeled after physical galleries such as Nike Art Gallery in Lagos, artdey aims to provide an exceptional educational and customer experience. In addition, artdey has organised popular physical popups in relaxed venues in Lagos, offering locals the opportunity to shop contemporary African art both on and offline.
Speaking on current and future plans for the tech marketplace, Chioma Onyenwe, co- founder, artdey, stated, “With the dearth of tourism caused by the pandemic, this curated platform gives African independent artists who are underrepresented in the global art markets access to global collectors, thereby increasing their chances to earn a living.
In time, we hope to offer online auctions, similar to global standards set by sites such as artfinder.com and expand our database representing artists over the continent. We are also expanding our physical popups and coming to the capital of Nigeria, Abuja.”
Recently, the brand added documentary photography to the platform, where images captured will create a sense of community among other storytellers while stimulating the imaginations.
To learn more about how buyers and artists can leverage on this platform, visit www. artdey.com.