Piaggio Group partners Bhojsons Group to strengthen presence in Nigeria

The new partnership between Piaggio Group and Bhojsons Group is set to strengthen the Groups presence in Nigeria and increase Piaggio’s presence to more than 60 countries globally.

Piaggio Vehicles Pvt Limited (PVPL), a 100 percent subsidiary of the Italian Piaggio Group and India’s leading manufacturer of small commercial vehicles, is proud to announce its distribution partnership with Bhojsons Group of Nigeria.

Bhojsons Group is a renowned conglomerate Headquartered in Lagos with diversified business interests in varied sectors spanning automobiles, fast- moving consumer goods, consumer durable goods, power solutions, packaging solutions, polymers, agricultural machinery, domestic machinery and infrastructural needs for the telecom industry.

Through this partnership, Piaggio, the pioneer of the three-wheeler, aims to introduce a diverse product portfolio that includes passenger and cargo three-wheeler under its flagship brand Ape’.

Piaggio commercial aims to increase its penetration along with Bhojsons Group in various parts of Nigeria to come close to its customer with its last-mile transportation offerings.

The opening of multiple dealerships and their training under Bhojsons across Nigeria is also in process. This will also help Piaggio customers in the region to have access to the entire Service & Warranty package offered by Piaggio.

This association with Bhojsons Group for the Nigerian market marks Piaggio’s footprint expansion in more than 60 countries globally.

Piaggio’s range of products offers best in class performance in terms of power, pick-up, mileage and maintenance. With this association with Bhojsons Group, Piaggio wants to strengthen its relationship with customers and reinforce its commitment to providing path-breaking solutions in the last mile transportation segments with cleaner and efficient fuel options.

While announcing the launch of this association, Saju Nair, EVP of Piaggio Vehicles Pvt, said, “We endeavour to continue providing best in class offerings to our customers which are not only best in technology but also are most suited for higher earnings. We want to reach out to as many customers as possible and create a good foothold in all the cities across Nigeria.

“It is imperative to strengthen our presence in Nigeria as it is one of the largest markets in Africa with a larger focus on commercial vehicles. Piaggio has one of the largest ranges of 3-wheeled vehicles for both passenger and cargo applications. Our last mile transport solution vehicles generate self- employment & create entrepreneurs, which is one of the aspects of primary importance to national development.”