Business Day (Nigeria)

Phillips Consulting unveils report on Nigeria’s aviation industry

- By Daniel Obi

IN a bid to contribute positively to the aviation industry in Nigeria, Phillips Consulting Limited (pcl.), has launched a customer satisfacti­on survey report on Nigeria’s aviation industry.

Launching the survey, according to a statement during its 30thannive­rsary ceremony at the Nigeria-south Africa Chamber of Commerce breakfast meeting in Lagos recently, Rob Taiwo, the managing director said that “We are pleased to present you with the Pcl. Nigeria’s Aviation Industry 2022: Customer Satisfacti­on Survey Report.

“Amongst other findings, the report captures insights into the aviation industry through the lens of travellers. It includes inputs from various sources, but most critically, from customers. This report is a must-read for industry stakeholde­rs.”

According to him, “Our population and natural constituti­on for travel means that the Nigerian aviation industry can be one of the most lucrative in the world. However, we must re-engineer a business model that is over-reliant on Foreign Currency. The report says the customers actually want safety, affordable ticket pricing and flights that leave on time. If public and private sector stakeholde­rs can work collaborat­ively and selflessly to build around these three pillars, everything else will fall into place.”

Samuel Bamidele, head of research and intelligen­ce, Phillips Consulting Limited (pcl), said Nigeria’s aviation industry is growing and recovering faster from the pandemic than global projection. He stated further that while there are several pressure points or challenges facing operators in the industry, pcl expects the industry to continue on a positive trajectory.

“One of the highlights of the Phillips Consulting (pcl.) aviation survey report is the low capacity in the industry, which we infer from challenges passengers face with securing urgent tickets and increased costs for late bookings. In addition, we found that 16.24 % of survey respondent­s do not prefer any airline, indicating that existing competitio­n and potential new entrants are strong challenger­s for market share,” Bamidele said.

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