Business Day (Nigeria)

Fixing African NGOS ‘The Funding Magnet’ way

- BY KELVIN OKOJIE

Oafricaper­ating a Non-government­al Agency (NGO) in a difficult continent like can be very daunting. Educating and providing the necessary skill set and tools to become an effective NGO is even more challengin­g. A reason why Funding Magnet, a U.S nonprofit consulting company, sort it necessary to provide the required skills set to enable NGOS not only survive but thrive in this difficult time. In a time where resources are scarce, inflation is running to unimaginab­le heights globally and interest rates are making it hard for funding to come by.

On Saturday, September 3rd, 2022, The Funding Magnet, a US nonprofit consulting company, held the maiden edition of the Nonprofit Virtual Summit, aimed at optimising their knowledge and technical know-how of the specialise­d sector.

The Funding Magnet LLC, focused on helping nonprofit organisati­ons adequately fund their budgets, is a Us-registered company founded by Prof. Tola Akinsola, a professor of Social Work at the University of Minnesota.

The Prof is a global social impact and nonprofit funding expert who has raised over $1.3 million and trained over 10,000 changemake­rs across 45 countries. She has been featured by Forbes and UNICEF and is a John Maxwell Team Coach and public speaker.

Prof Tola said “We needed to assist NGO, go from struggling Under/self-funded to a structured and fully funded NGO, that is why we decided to start this programme A”at no fee’’

The theme of this year’s maiden edition was tagged “Fix Your NGO; how to elevate from a struggling and underfunde­d nonprofit organizati­on to structured and fully funded.”

The event kicked off with a welcome address from the Founder & Lead Consultant of “The Funding Magnet LLC,” Prof. Tola Akinsola, followed by icebreaker­s and introducti­ons from the participan­ts.

The Keynote Speaker for the Summit was Debola Deji-kurunmi, popularly known as DDK, who is the Executive Director at Ideation Hub Africa, a public policy and impact advisory.

The social profit accelerato­r supports nonprofit innovators and the public sector through impactful education, collaborat­ive platforms, funding opportunit­ies, and advisory services. During the session, she highlighte­d the five pillars of organisati­on management and how NGOS could build strong and sustainabl­e foundation­s.

The second keynote session was taken by Prof. Tola, the lead consultant at The Funding Magnet and convener of the Nonprofit Virtual Summit. Prof. Tola holds a PH.D. in Social Work. She is a social impact strategist who specialise­s in nonprofit funding, grant writing, and personal developmen­t. She is indeed passionate about entreprene­urship education, social work education, nonprofit developmen­t and management, personal and profession­al developmen­t, as well as youth developmen­t. She has secured over $1.3 million for nonprofit organisati­ons across the world and has also been featured in Forbes magazine and UNICEF. She has trained over 10,000 social impact makers across 45 countries. During her session, she spoke on multiple funding strategies, where she listed seven funding streams available to nonprofit organisati­ons.

After a short break, the Summit continued into the workshop sessions.

The first workshop session was led by Lamide Johnson, who spoke on storytelli­ng strategies to elevate an NGO. Lamide Johnson is known as the Storytelli­ng Guru. He uses storytelli­ng to elevate business and personal brands, helping them amplify their voice and maximise their potential. He is currently a Senior Advisor at HYBR Group, where he works with an amazing team to scale impact solutions in Africa.

The second workshop was led by Emmanuella of Ellah Communicat­ions, a digital marketing and communicat­ions company for nonprofit organizati­ons. Ella lectured on digital strategies for nonprofit organizati­ons. Ella came with all the hidden free, internatio­nal resources available to nonprofit organisati­ons across the globe. She specifical­ly gave comprehens­ive audits of the digital marketing of most nonprofits in Africa, with immediate tools to implement and improve communicat­ion strategies.

The third session was skillfully handled by Sam Obafemi, the Octopus of Tribe Building. Obafemi taught nonprofits not to just be collectors but to equally give and invest in their audience and their host community. This seemed new for many of the participan­ts, but certainly a viable and welcome route to elevate their NGOS.

The fourth workshop session was taken by the horseman of corporate promotions, Kenneth Etiaka.

Kenneth came with all the hints, cues, and clues of getting a piece of news properly featured. He indeed taught nonprofits how to leverage pitching to journalist­s.

At the end of his session, most participan­ts understood the intricacy of sending a news feature story request. And they did learn what counts as newsworthy in a story, among a tonne of other great insights.

The final session was by Sanmi Abiodun who taught the benefits of legal incorporat­ion and the procedure to go about it for unregister­ed nonprofits.

He also enlightene­d the participan­ts on the legislatio­n guiding the incorporat­ed trustee organisati­on, navigating tax exemptions, trustee selection, etc. It was an eye-opening session as many participan­ts raised questions on nonprofit laws, which the barrister aptly provided necessary clarificat­ions to.

The Free NGO Legal Incorporat­ion Raffle draw was done in partnershi­p with Barrister Sanmi Abiodun’s firm, Audrey Oluwatoni Associates (Audrey Law), a commercial law firm based in Ibadan, Nigeria.

Participan­ts asked ample questions, which were answered by the speakers and resource people.

We moved on to the exciting parts of the Summit, which included the Champion’s Award for Nonprofit Organisati­ons.

Prior to the Summit, nonprofit organisati­ons submitted an elevator pitch about the amazing work they do, and the top 4 finalists were selected. The prizes included an award certificat­e, a $25 self-care gift, and a free one-on-one consultati­on with Prof. Tola, for which the aggregate cost amounts to thousands of dollars.

An exciting highlight of the Summit was the Free NGO Legal Incorporat­ion and Registrati­on Raffle Draw.

Through research, The Funding Magnet LLC indicated that a large number of African nonprofits were unregister­ed despite their long-time existence in the nonprofit space. The raffle draw was intended to correct and close the gap; thus, the chosen NGO received free legal incorporat­ion, while the others received a 37% discount on their incorporat­ion fee.

On the whole, the summit was a huge success and many participan­ts kept asking how a Nonprofit Virtual Summit was free.

It was an intense summit of over 6 hours, and throughout this time, the energy did not drop one bit, and the number of participan­ts stayed up.

Some of the participan­ts in the Nonprofit Virtual Summit had these to say:

“Thank you, The Funding Magnet! Like what? The sessions were mind-blowing and enlighteni­ng; thank you and God bless you! “-Champio Olaide Dafe.

“How is this summit even free? It feels like what could be packaged for a premium price. I had to send the link to my friends and colleagues in the nonprofit industry. Thanks again, TFM.” -Champion Deborah Adedigba.

“I don’t have enough words to describe the session we had today. Thank you for putting together this great summit. I learned a great deal, and I will definitely implement the things I learned. Thank you. – Champion Adebayo Joseph

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