NB, NFF sign deal to deepen support for football in Nigeria
Nigerian Breweries Plc has announced goldberg and Life beer as the official beer of the Super eagles as part of measures to deepen its longstanding partnership with the Nigerian Football Federation (NFF) and the brand’s support for Nigeria football.
The announcement was made on the sideline of the international friendly played between Nigeria and Portugal last Thursday, as the brewing company again reaffirms its commitment to refreshing football fans and providing world-class football experiences for fans of the round leather game.
Similarly, the brand unveiled Toyin abraham and iyabo Ojo as its first ever female brand ambassador for goldberg and Life lager beer.
ita Bassey, Portfolio Manager, Mainstream Lagers, Nigerian Breweries, said goldberg and
Life lager beers are set to transform football experience in Nigeria. according to him, the announcement will extend beyond the game, hence the tagline ‘Beyond The game’.
“it allows us to strengthen our bond with consumers and football fans through our shared values. These two brands share values with the game of football and its fans; values such as teamwork, hard work, perseverance, and progress.
“With these two brands, we have the unique opportunity to engage and excite Nigerians using various football assets,” Bassey said.
according to him, the partnership demonstrates the brand’s continued commitment to football in Nigeria at all levels, especially grass root and community football, as well as its support for the communities in which it operates.
“We are very excited about the partnership between Nigerian Breweries Plc and the Nigeria Football Federation (NFF). With this partnership we hope to continue celebrating the true Nigerian spirit fuelled by our shared values of brotherhood, culture and progress,” said aishat anaekwe, the senior brand manager, Life continental lager Beer.
Olaoluwa Babalola, the senior brand manager, goldberg assured that the brand will continue to live up to its ethos of celebrating hard work and enjoyment.
“We are proud of our partnership with the Nigerian Football Federation (NFF). We will continue to push the enjoyment of the beautiful game of football across all levels and will give our fans and consumers the platform and avenue to share their passion for the game as they enjoy football with a cold bottle or can of goldberg lager beer,” Olaoluwa said.
Mobolaji Ogunlende, Special adviser to the Lagos State governor on Special Duties and intergovernmental relations, commended Nigerian Breweries for their continuous commitment to the beautiful game of football especially locally and at the grassroots level.