Business Day (Nigeria)

Buying happiness!

- 2SDOH\H LV D ZHOOEHLQJ VSHFLDOLVW DQG FDUHHU HQ KDQFHPHQW DQG UHVLOLHQFH FRDFK

HAPPINESS is one thing everyone desires. Interestin­gly, what makes you happy may be completely different from what makes me happy. However, a common denominato­r, money, a form of resource, makes the world go round. Even though many believe this unifier can buy happiness, past events and occurrence­s have shown otherwise hence the popular notion “money cannot buy happiness.”

This notion is backed by the fact that even the richest people on earth may not necessaril­y be the happiest people you know. Cases have been cited of lottery winners who became miserable a few years after their big wins as they couldn’t seem to find joy in stuff they acquired over time. These examples, alongside many others, have made us all believe that investing in material things will not bring lasting joy, especially because the more we acquire, the more the desire to get more becomes insatiable.

However, studies in recent times have debunked this notion as a half-truth because their outcomes have proven that money can buy happiness and, more so, from time to time. Therefore, what is missing in the notion of “money cannot buy happiness” is the caveat - “depending on what is being bought.”

Although it’s natural to feel ecstatic buying a new house, the latest car or your favourite item, the happiness can be shortlived due to hedonic adaptation, which is normal. However, money spent on intangible­s like experience, kindness, convenienc­e, and wellness gives a different outcome.

Experience­s such as going on a vacation to a beautiful island or enjoying some form of solitude in a spa, away from the hustling and bustling of everyday life, can make someone unimaginab­ly happier. The convenienc­e of having a driver or a chef can give someone a positive outlook on life, too, as it makes a whole lot of difference in one’s life and general well-being.

Noting these two examples as intangible­s that are not separate from self, studies have also shown that being kind to others, such as giving gifts and donating to charitable causes, bumps up one’s happiness level.

This has also been proven by Professor Dunn’s study, which included an experiment on spending and happiness. Giving each participan­t $20 and mandating some of them to spend it on themselves while others spend it on someone else by the end of the day. The study revealed that the people that spent the money on gifts for others or charity recorded an increase in their happiness levels compared with those that spent the money on themselves.

Hence the research outcome shows the unique nature of intangible­s that money can buy to bring happiness. This distinctiv­e attribute is embedded in the fact that; spending money on a worthy cause or for the greater good goes beyond oneself or object to people or cause with which the giver has establishe­d a direct connection.

More importantl­y, the fact that these experience­s can be savoured or easily re-awakened to boost one’s happiness level from time to time makes it such a powerful tool. It may interest you that hedonic adaptation sets in even in romantic relationsh­ips, new jobs or promotions, marriages, etc. The power to remain happy lies in learning to overcome boredom and loss of interest and have a positive mental attitude towards everything.

Call to action

Next time you consider buying expensive jewellery to make yourself happy, consider travelling to Zanzibar for a lifechangi­ng experience. The experience goes into your memory bank, which you can always recall boosting your happiness level from time to time.

Be spontaneou­s and adventurou­s! Spontaneit­y can keep the fire or passion burning, be it in a relationsh­ip, marriage, travel, or task. Taking up new tasks or job roles can be a life-changing experience that one might appreciate in hindsight… well, just saying.

 ?? ?? By Olayinka Opaleye
By Olayinka Opaleye

Newspapers in English

Newspapers from Nigeria