Business Day (Nigeria)

Performanc­e-based or performanc­e-obsessed organisati­ons

- By Babs Olugbemi Olugbemi FCCA, is the Chief

THE concept of performanc­e-based organisati­ons (PBOS) has become widely known throughout the history of organisati­ons and performanc­e management. However, the concept has seen different interpreta­tions and implementa­tions among corporate leaders.

I have worked with many organisati­ons and leaders in the last 25 years, witnessing different implementa­tions of performanc­e-based concepts. Whereas being a performanc­e-based organisati­on is culture-based and entails focusing on things that aid the performanc­e of individual­s, teams, and the organisati­on, in execution, many organisati­ons have focused on the outcome. Focusing on performanc­e only without investing in things that aid performanc­e has resulted in many undesirabl­e outcomes and adverse effects on people, processes, brands, revenue, profitabil­ity, and the environmen­t. With a shallow understand­ing of the concept, hasty use of the terminolog­y, and lopsided implementa­tion, many organisati­ons have taken a reverse turn and transforme­d into performanc­eobsessed organisati­ons rather than improving their performanc­e.

Excellence is not achieved by focusing on excellence. Excellence is a mindset permeating every thought, behaviour, action, and environmen­t that produces the outcome. A parameter among our corporate leaders is focusing on the outcome as a tool for industry competitio­n without adequate oversight and alignment of the foundation­al blocks that mould the organisati­ons to be performanc­eoriented. Therefore, the prerequisi­te for creating a highly performanc­e-based organisati­on is focusing on the culture, workplace environmen­t, people developmen­t, engagement, and fulfilment, which translates into a commitment to deliver excellence among internal stakeholde­rs and the outside world.

A typical test my team has adopted to check if an organisati­on can be transforme­d into a performanc­e-based organisati­on or be repaired from being a performanc­e-obsessed orsimilar ganisation is the measuremen­t of the Organisati­onal Health Index. Mckinsey’s

The Organisati­onal Health Index identified 37 individual management practices and nine organisati­onal outcomes. The outcomes are direction, innovation and learning, leadership, coordinati­on and control, capability, motivation, work environmen­t, accountabi­lity, and external orientatio­n. In a truly performanc­e-based organisati­on, the focus is on the thirty-seven individual practices by the leaders and managers that produce all but, more importantl­y, the external orientatio­n that ultimately produces sustainabl­e performanc­e for the organisati­on. Thus, focusing on performanc­e with inadequate attention to individual practices, internal correlatio­n, and collaborat­ion is like expecting a train without a rail track to get to the desired destinatio­ns.

The most crucial outcome is the external orientatio­n, which involves capturing external ideas, customer focus, competitiv­e insights, business partnershi­ps, and community relations. An organisati­on’s sustainabi­lity and performanc­e are based on its external orientatio­n, which is impotent without internal correlatio­n.

Some organisati­ons that pride themselves on being performing or highly performing based on their executives’ attendance of overseas courses and have implemente­d the concept poorly have seen negative outcomes like employee disengagem­ent and attrition in the last decade.

The significan­t attributab­le errors were the mistaken focus on performanc­e, which had led to panic and lopsided policies and decisions like hiring staff from organisati­ons for performanc­e reasons without minding whether they were culture fit or not. Most staff hired for such purposes struggle to replicate their performanc­e due to incoherent internal processes and policies. Some organisati­ons, in chasing performanc­e, deploy staff from their areas of core competence to sales, thus violating the initial contracts of employment, reducing staff remunerati­on and incentives to reduce costs and increase profitabil­ity, and implementi­ng a guarantee and performanc­e-based pay structure that reduces the existing pay agreements and ties payment of emoluments to performanc­e. Other strategic errors in relation to performanc­e are the copying of sales strategies or drives of perceived market leaders without a well-thought-out process to ensure internal capacity and capability.

Building internal correlatio­ns and efficiency with a

Vision Officer at Mentoras Leadership Limited and Founder, Positive Growth Africa. He can be reached on babs@babsolugbe­mi.org or 0802548939­6 or on Twitter @ successbab­s. committed team is the foundation of performanc­e. With a team of fulfilled employees who are on the same mission as the leadership team, no organisati­on can pride itself on being a performanc­ebased entity except in the short term. Long-term and sustainabl­e performanc­e in the marketplac­e is rooted in culture, employee engagement, and fulfilment, not in the hurried adoption of another fancy management terminolog­y without deep conviction and practice by leaders.

Therefore, to avert developing performanc­e-obsessed organisati­ons, business leaders are enjoined to invest in their organisati­ons’ fundamenta­l frameworks, entailing building a culture that recognises the importance of people, developing policies that align with the strategic intents of the stakeholde­rs, creating entreprene­urship environmen­ts, and rewarding outcomes fairly to promote inclusiven­ess and sustainabi­lity. Another critical focus of building a performanc­e-based culture is to understand changes in the behaviours and attributes of the workforce. The new generation of staff—gen Z and Millennial­s—has less respect for hierarchy and organisati­onal bureaucrac­y but is more inclined towards collaborat­ion and intraprene­urship.

“Therefore, the prerequisi­te for creating a highly performanc­e-based organisati­on is focusing on the culture, workplace environmen­t, people developmen­t, engagement, and fulfilment, which translates into a commitment to deliver excellence among internal stakeholde­rs and the outside world”

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