La Liga hosts global event to explore future of sports industry

LA Liga, a prominent figure in the sports industry and a pioneer in the global football ecosystem, recently convened a LALIGA Extra Time in Lagos. This event was crafted with the aim of sharing insights and best practices from experts in the sports and entertainment sectors at a regional level.

Under the umbrella concept of LALIGA Extra Time, La Liga has been organizing similar events worldwide for several years. The objective is to reach new markets and gain a deeper understanding of the sports industry and its key players across different regions.

Desmond Chiji, La Liga Country Manager for Nigeria and Ghana at La Liga said: “La Liga Extra Time is a way of connecting, interacting with and learning from other professionals in the sports industry and beyond. LALIGA kicked off its international expansion some years ago and is constantly looking to broaden its horizons through events such as these in which we can share experiences, opinions and best practices.”

The event delved into topics extending beyond the pitch, including broadcast innovations, strategic sponsorships and partnerships for long-term revenue, and fan engagement through digital platforms.

La Liga has emerged as a global leader in these areas, driven by its centralized audiovisual rights system, cutting-edge camera and graphics innovations, innovative sponsorship and partnership strategies, robust support for clubs through projects like LALIGA IMPULSO (BOOST LALIGA), and remarkable digital growth, becoming the first of Europe’s major leagues to amass 200 million followers on social media.