Business Day (Nigeria)

Lafarge pioneers new era in constructi­on with Watershiel­d Cement

- CHUKA UROKO

Lafarge Africa’s new Watershiel­d Cement brand has introduced a new era and approach to constructi­on in Nigeria, o cials of the innovative and sustainabl­e building solutions company have said.

According to them, the new product is a revolution­ary, innovative and rst of its kind water resistant cement developed with an unpreceden­ted formula. ey add that the product represents a groundbrea­king achievemen­t in constructi­on materials that o ers unmatched durability and superior water resistance.

e new product became necessary as traditiona­l cement and waterproo ng solutions have long been plagued by issues of water damage, rust, and seepage, compromisi­ng the integrity of structures and leading to costly remedial works.

is is why the new Lafarge Watershiel­d Cement emerges as a game-changer, addressing these challenges head-on and providing a solution that ensures the longevity and resilience of buildings.

“Today, we gather to celebrate a milestone that marks not just the launch of a product, but also a moment of transforma­tion in the constructi­on industry. I am immensely proud to introduce this new Watershiel­d Cement, a product that embodies our company’s spirit of innovation, excellence, and commitment to sustainabi­lity,”

Lolu Alade-akinyemi, GMD/ CEO, Lafarge Africa, said at the launch of the product in Lagos on Wednesday.

‘’You can agree with me that once in a while, a revolution­ary product comes along, altering the course of an entire industry. Lafarge Watershiel­d Cement stands as a prime example of such innovation, marking the dawn of a new era in constructi­on. is product represents a safer, more sustainabl­e built environmen­t for current and future generation­s, o ering peace of mind and signi cant savings in time and resources,’’ he added.

Gbenga Onimowo, the company’s Commercial Director, noted in his welcome address

that Watershiel­d Cement is more than just a product as it is a promise of reliabilit­y, durability, and unmatched performanc­e. He added that with its innovative formula and unparallel­ed water resistance, the new product is rapidly becoming a game-changer and o ering exceptiona­l durability.

Babajide Sanwo-olu, governor of Lagos State, in his key note speech at the launch, commended Lafarge Africa for its commitment to innovation and the developmen­t of products that enhance the quality of life for Nigerians.

e governor, who was represente­d by the Secretary to the State Government, Bimbola Salu-hundeyin, was impressed

that the groundbrea­king product was being launched in Lagos. “We hold the bragging rights that this product, like many other innovation­s, is rst launched here. On behalf of the good people of Lagos State, I congratula­te the management and the visionary team of Lafarge Africa on the developmen­t of this superb product,” he stated.

Builders and developers across the country have already experience­d the transforma­tive impact of Watershiel­d Cement. Testimonia­ls pour in, highlighti­ng its e ectiveness in overcoming speci c challenges and its remarkable contributi­ons to the longevity and resilience of buildings and structures.

 ?? ?? L-R: Adenike Ogunlesi, Independen­t Non-executive Director, Lafarge Africa Plc; Lolu Alade-akinyemi, GMD/ CEO, Lafarge Africa Plc; ‘Bimbola Salu-hundeyin, Secretary to the Lagos State government and representa­tive of Governor Sanwo-olu; Adebode Adefioye, Chairman, Lafarge Africa, and Folashade Ambrose-medebem, Lagos State Commission­er for Commerce, Cooperativ­es, Trade & Investment at the official launch of Watershiel­d Cement, in Lagos recently.
L-R: Adenike Ogunlesi, Independen­t Non-executive Director, Lafarge Africa Plc; Lolu Alade-akinyemi, GMD/ CEO, Lafarge Africa Plc; ‘Bimbola Salu-hundeyin, Secretary to the Lagos State government and representa­tive of Governor Sanwo-olu; Adebode Adefioye, Chairman, Lafarge Africa, and Folashade Ambrose-medebem, Lagos State Commission­er for Commerce, Cooperativ­es, Trade & Investment at the official launch of Watershiel­d Cement, in Lagos recently.

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