Sports ministry, Effa to create Nigeria sports development pipeline
The Nigerian ministry of sports development and EFFA Management, over the weekend signed a memorandum of understanding (MOU) to create Nigeria’s rst sports development pipeline to harness sporting talents from the grassroots.
e agreement outlined a strategic partnership to drive progress in various facets of sports management and promotion over the next decade.
Accordingly, the agreement aims at three critical outcomes, which include a masterplan for sports development pipeline; revenue generation through national sports betting and lottery aggregator, and sports marketing initiatives that leverage cutting-edge marketing strategies to amplify the visibility and popularity of Nigerian sports.
" is collaboration signi es a signi cant milestone in our collective e orts to elevate Nigerian sports to unprecedented heights. Together with E a Management, we are committed to realizing our shared vision of a vibrant and inclusive sports ecosystem that nurtures talent, fosters innovation, and inspires generations to come," John Owan Enoh, minister of sports development, said during the signing in Lagos.
According to the sports minister, the sports sector should be private sector driven, and that the partnership will align the sports ministry to deliver the renewed hope agenda of the president. He said further that the ministry has given E a management an opportunity and platform to showcase Nigerian sporting talents.
Enoh said further that the sports development pipeline will help in recruiting sporting talents through regional, school and interstate competitions at secondary school level to revive national competitions like the Governor’s Cup and President’s Cup that were foundational cornerstone of identifying and developing talent at a youth stage.
Kunle Fakeye, CEO, E a Management, said the agreement will create an inclusive sports development across the country. According to him, the pipeline will ensure that the best talent from each region of the country is equally represented.
Hertz Fauzan, head, product and business, E a Management, said the development pipeline will help build a digital sport standard hub across the country. According to him,
E a will develop multipurpose sports development facilities that will help generate value and revenue through sports, and diversify value across Nigerian sports.
According to Fauzan, E a will design a roadmap for national sports development pipeline and display the pilot facility and proof of concept within the rst 180 days of signing the agreement with the ministry.