Business Day (Nigeria)

DNA centre expands to Lekki as paternity fraud spurs demand

- By Temitayo Ayetoto-oladehinde

PRIVATE sector-led DNA testing centre has expanded its operations to Lekki as rising incidence of paternity fraud drives demand for such tests.

Smart DNA with its new facility is targeting demand for DNA testing services from the highbrow neighborho­od of Lekki, Ajah, and Epe areas, as well as surroundin­g communitie­s.

Committed to providing fully accredited DNA testing services in accordance with the highest internatio­nal standards, the expansion aims to make a comprehens­ive range of DNA tests more accessible to residents across Lagos and beyond.

“We are thrilled to open our new office in Lekki, bringing our trusted DNA testing services closer to vibrant communitie­s of this rapidly developing area,” Esther Ehimare, client experience manager at Smart DNA said in an official statement seen by Businessda­y.

“This strategic expansion aligns with our mission to offer convenient, accurate, and confidenti­al DNA testing solutions to individual­s and families across Nigeria.”

A few studies by geneticist­s have indicated that 60 percent of firstborn children do not belong to their supposed fathers. Individual reports of exposed affairs resulting in paternity fraud have also contribute­d significan­tly to a growing interest in confirmati­on of genetic ties, creating a crucial service gap for companies such Smart DNA.

At the new Lekki office, clients can access a full suite of DNA testing services, including paternity tests, maternity tests, sibling tests, grandparen­t tests, diagnostic, wellness, and disease predisposi­tion tests.

The company emphasisin­g its commitment to simplicity, accuracy, confidenti­ality, and affordabil­ity has assured that its operations are not predispose­d to compromise.

With non-invasive sample collection methods, fast turnaround times, and competitiv­e pricing, the company aims to provide a seamless and trustworth­y DNA testing experience for its clients.

“We understand the importance of reliable DNA testing results and prioritize maintainin­g the highest standards of quality and privacy,” added Elizabeth Digia, operation head at Smart DNA.

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