PZ launches new promo

PZ Cussons has commenced a new consumer engagement campaign that will take the message of its Morning Fresh Liquid Dish Wash liquid to its customers in the country.

The company which said the door- to- door brand campaign runs in Lagos, Benin, Ibadan, Ilorin, Asaba, Warri, Port Harcourt, Enugu and Abuja , is also aimed at consolidating its market leadership

Speaking at the launch of the campaign in Lagos, Marketing Manager, PZ Cussons, Charles Nnochiri said the brand needs to get people into the habit of using the best available dish wash liquid in the market.

According to him, the liquid dish wash has low market penetration in Nigeria due to the high cost perception.

He said “we want to correct the misconception that Liquid wash is expensive by educating the public on the benefits of using Morning fresh. Consumers need to know that it is more cost effective to use the dish wash, that apart from the clean and freshness that it brings to the kitchen, it is also relatively cheap” .

“To us, Morning Fresh represents a Fresh and Clean Kitchen and by the end of the 1st phase of this campaign we want to have recruited 200,000 Morning Fresh - adorers through the engagements”.

Brand Manager, Morning Fresh, Ifunanya Obiakor, assured consumers that Morning Fresh dish wash liquid will guarantee a completely clean and fresh kitchen.

She added that with the campaign, effort is also being made to ensure that the products are readily available. “Morning Fresh prides itself as the Kitchen cleaning expert and we will continue to be the brand that enables the Nigerian woman to be proud of how well she takes care of her family.”