Transcorp Hotels launches ‘Aura’ to redefine travel, tourism in Nigeria

Transcorp Hotels Plc has launched Aura, an innovative initiative that redefines luxury hospitality in Nigeria. Aura is a new alternative digital accommodation platform that connects people to unique homes, great food and memorable experiences.

“The launch of Aura by Transcorp Hotels remains a bright spot for us, following a year where the hospitality sector was severely affected by the pandemic.

“It is an important part of our strategy to grow domestic tourism and travel as well as differentiating our offerings to capture returning travel demand, as access to COVID-19 vaccine continues to improve,” said Mrs Dupe Olusola, Managing Director and Chief Executive Officer of Transcorp Hotels Plc, while commenting on the launch.

Mrs Olusola said the launch of Aura is strategic for Transcorp’s hospitality business “as we continue to expand and position across the Group to deliver on our promise and vision of improving lives and transforming Nigeria.

“The pandemic affected our hospitality business in 2020, with occupancy dropping to an all-time low of 5% during the year.

The official launch is centred around creating experiences that highlight the three touchpoints of Aura; homes, food and experiences.