Smart TV: LG Electronics’ soccer excitement
The stage is set for the most widely watched tournament; the world’s top players will take to the field and do battle from June 12 to July 13 in world football’s quadrennial blockbuster soccer tournament. Four billion fans will tune in on television, as well as a multitude of digital and social media channels. It’s a monumental chance for brand exposure, as well as a battle for interest and space.
However, consumers will be able to watch video on demand from the host country Brazil, whenever they want, irrespective of the location. The increased access to mobile and tablet technology means more online video content will be consumed. With brands often accused of barging their way into the pure experience of sport, a key challenge exists for brands seeking to communicate around the tournament whether official sponsors or not. As one of the latter, LG Electronics has a unique opportunity to leverage its hugely relevant products such as TV’s and smartphones in an emotional way to help create a long-term association with sport that can endure. Over Four billion fans will tune on TV and share their love of the game with each other, LG Electronics uniquely human- centric approach and variety of consumer focused products makes it a key champion for fans all over the world seeking the joy of watching the game together.
One of the most distinctive aspects of world football’s showpiece event is without doubt the unique atmosphere created by the millions of travelling and domestic fans which make for a carnival atmosphere both inside and outside of the grounds. In fact in recent years, media have even reported on tournaments taking on “audio trademarks” sounds reflective of the host country’s cultures and personality. Take the ‘vuvuzela’ horn sound of last tournament in South Africa – it caused many to describe the sounds as ubiquitous and filled the rooms in homes, bars and public places with the feeling of being at a unique event. The LG NB3530A has its own separate subwoofer and it does not require a physical connection to the sound bar. It communicates wirelessly which is convenient as you don’t have to go through any complicated pairing process to get the 2 components working with each other. This means that you can freely mount the sound bar to the wall without worrying about where to place the subwoofer. In fact, the sound bar looks great on the wall especially if the TV is mounted to the wall as well.
Another convenient feature of the NB3530A Soundbar is the built-in Bluetooth which can be paired with usual Bluetooth-enabled devices like smartphones, tablets, portable media players and laptops. All of these devices are capable of playing music and many of the streaming apps compatible with these devices have Bluetooth streaming support as well.
The Sound Sync feature enable users beam sound from an LG TV to the sound bar wirelessly. Also, LG CM9940 known as X-Boom pro is innovatively fitted with state-of-the-art console for sizzling DJ Skills. It is specifically designed for music lovers who are passionate about becoming DJs in their homes. LG XBOOM Pro has unique and blazing features which enable users enjoy music with ideal blowout mood. It also boasts of beat-boxes voice samples and DJ effects which could be controlled with the touch of a button, allows easy control and automation in mixing music using sound effects such as flanger, phaser, chorus and delay while also creating beats with backspin, crossfade and beatbox or using scratch and voice sampling.
Furthermore, because LG Electronics Smart TVs, smartphones and tablets enable fans to stream football content, the value of this tournament as a sponsorship tool rivals only the Olympic Games as one of the most soughtafter sponsorship platforms global brands can associate with. This season offers much scope for communicators to focus around LG’s diverse product portfolio including its family of UltraHD 4k TV’s covering a range of sizes from 84-inch to 55-inch as well as LG’s groundbreaking world’s first CURVED OLED TV which showcase superior picture quality. The strategy of highlighting the upcoming boost of TV sales is also set to form part of LG’s upcoming digital strategy as seen from the prototype infographic.
A supporting angle which communicators may find productive may be to highlight the emotional connection and importance we place around our screens at key sporting moments of the year through identifying what people’s social viewing habits are around the WC. Will they all be gathering around a big 84-inch 4K screen in Nigeria, be viewing and keeping up to date on their own private second screens in the UK as they are too nervous to watch with others, how about plans to build a party around one giant communal OLED screen in a public space? In addition, in certain markets LG has created its own innovative platform to help enhance home viewing via Smart TV user experience. The LG Time Machine feature available in its high and low end models, makes it possible to record broadcast content to the TV’s built-in storage or to an external storage devise. This convenience-enhancing feature eliminates the hurdles presented by time zone differences and busy schedules. Never miss a big match again.