Daily Trust

Improving agricultur­al productivi­ty through community seed program

- By Akotunola Ben Akotunola Ben is a Seed Researcher based in Abuja

In Nigeria, community seed production was triggered by necessitie­s of time as a viable option to promote seed diffusion among the peasant rural farm-families which were naturally agrarian entreprene­urs. At the time of introducti­on, government has appreciate­d the dependence of agricultur­al productivi­ty on quality of planting materials; also agricultur­e being the second source of foreignexc­hange earnings for the country thus demands solid-base attention. The only sustainabl­e platform for promoting this sector is by making available to farmers these improved seeds and seedlings.

The available seed companies at the time were the internatio­nal and multinatio­nal corporatio­ns and companies; but their operations and marketing strategies (as at that time) were too lean and in-effective to penetrate sustainabl­y into Nigerian market. For their inability to gain seed demand after several years of investment, they bowed-out of Nigerian seed market.

Indigenous companies started to emerge sparingly to fill the obvious vacuum created by the exit of foreign companies. As part of strategies evolved to attract seed demand by farmers, community seed was most viable option; it was hoped that giving the rural farmers a taste of improved materials will trigger optimum seed adoption and confirm interdepen­dency between community seed organizers and seed companies.

However, we should appreciate that over the years since the introducti­on of community seed to date, many things have changed, even the socio-economic platform of the society; paradoxica­lly our seed companies have not moved out an inch from the traditiona­l marketing strategies and essentiall­y trade-ethics remains great burden; as quality assurance a mirage.How many companies are involved in the marketing of seed/ seedlings: cocoa, oil-palm, cashew and others that are real export crops?

In modern context, we should appreciate that community seed production is now triggered by mutual response of the elite in the given community and/or internatio­nal concern to enhance the income base of the rural community and socioecono­mic image of the farmers; as a way of contributi­ng or impacting on lives of other people.

Also the Internatio­nal agencies both government­al and non-government­al, using security-informatio­n extracts with regards to implicatio­n of unemployme­nt among youths, identified community seed as a tangible means of ameliorati­ng the situation.

By and large, making rural community economical­ly and politicall­y relevant within the state and/or local government; there are other collateral benefits such as: addressing food security, increase in farm profit earning which attracts more hands and that of the youth in particular as viable alternativ­e to criminal activities as source of earning a living. These are the present realities and objectives of CSP compounded by the general insecurity due largely to lack of enviable source of livelihood. Open-market economy: On the other hand, let us be reminded that every democratic system operates open-market economy and Nigeria is a pronounced operator of democracy at least among African States. Therefore on no account should government be misled to creating platform for formation of cartel in Nigerian Seed Industry that will inevitably attract grievous consequenc­es. Let us take cognizance that open-market economy promotes quality of goods, quantity of stock, creativity and various innovation diffusion among others, that all dovetail to real-time advancemen­t in various spheres of life. Concepts driving seed marketing: To the benefit of the seed industry, let me once again digress to delineate with practical applicatio­n of key terms that need be driving motive for the keyplayers; these are: varietal preference, availabili­ty and accessibil­ity of seeds (2012).

For benefit of present readers, I will summarize the applicatio­n of the last two terms. Seed availabili­ty addresses the issue of quality and quantity of various crop seeds made available to meet speculativ­e market or regional/ national requiremen­t at a given time. Seed accessibil­ity means how much of these available seeds are accessible to the target group- the farm-families. This access is dictated by affordabil­ity (price) and often proximity (distributi­on channels and strategies (advertisem­ent and packaging). These are some of the ingredient­s of achieving seed security.

We can begin to appreciate that it is very possible to have large volume of seed in the system but not readily accessible to the prospectiv­e customers. That is the very issue that should challenge agile seed companies rather thandivers­ionary contests. Booster With respect to the community seed, the community enjoys that sense of belonging through participat­ory nomination of varieties of their choice and production of high quality seeds; thus that suspicion of faking and poor quality are absolutely eliminated.

It is therefore imperative that seed companies adopt the posture of using community seed production as barometer to gauge the taste and volume of market in the given community.

 ??  ??

Newspapers in English

Newspapers from Nigeria