Daily Trust

Smartphone sales down in 2016 over forex instabilit­y – Report

- By Zakariyya Adaramola & Kehinde Olufowobi, Lagos

Anew report the Internatio­nal Data Corporatio­n (IDC), a global technology research and consulting services firm, says that smartphone sales are slowing down in Nigeria and other African countries.

According to the report, Africa’s smartphone market is aggregated at 95.37 million units in 2016 with IDC saying that the demand is being hindered by the foreign exchange fluctuatio­ns that are affecting Nigeria and other African countries.

The report said 215.33 million mobile phones were shipped in Africa in 2016, however, it was feature phones that were largely responsibl­e for this number, with shipments totalled at 119.97 million units in 2016.

This growth saw feature phones increase their unit share of Africa’s overall handset market from 53% in 2015 to 56% in 2016, with smartphone brands like Samsung, Tecno, Itel and Infinix comfortabl­y leading the smartphone market in 2016.

Samsung continued to lead the African smartphone market in 2016 with 27% market share. At 26 million units, Samsung’s smartphone market share dropped by about 2.5%. The secondplac­ed smartphone brand was Tecno with a market share of 12% (11.5 million units), followed by Huawei at 8% market share (7.7 million units).

Itel comes third at 6% market share (5.7 from million units) and Infinix follows at 3% market share (2.8 million units).

Commenting on the developmen­t, the research manager for mobile devices in Africa at IDC CEMA, Ramazan Yavuz said price competitiv­eness has become a key issue in many African markets.

“To grow significan­tly in these markets, vendors have to be able to address the continent’s large low-income population by providing phones that are priced very competitiv­ely. As such, global vendors are cautious of the lower-priced Chinese brands now entering the market and are keeping a close eye on them,” he added.

Some dealers of smartphone­s at popular Computer Village in Lagos confirmed that sales of smart devices decreased due to inflation and recession in the country.

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