Black Fri­day: Asian phones most searched items by Nige­ri­ans -Ju­mia

Daily Trust - - BUSINESS - By Daniel Adugbo

One week af­ter the launch of its Black Fri­day cam­paign, on­line shop­ping des­ti­na­tion, Ju­mia, has re­vealed that lower price point Asian smart­phones re­main the most searched items by Nige­ri­ans on desk­top com­put­ers and on the Ju­mia mo­bile App.

The Chief Ex­ec­u­tive Of­fi­cer of Ju­mia Nige­ria, Mrs Juliet Anammah, ex­plained that the lower price point smart­phones con­tinue to drive de­mand and pur­chase.

“We are not sur­prised by th­ese trends be­cause in the last three years, we have ob­served an in­ter­est­ing tra­jec­tory of our mo­bile phones cat­e­gory. In 2014, the aver­age price of smart­phones was US$216. It dropped to US$117 in 2016, and dipped fur­ther to US$100 in 2017,” Anammah stated.

Ear­lier in 2018, Ju­mia had pre­dicted in a mo­bile re­port that by the end of the year, the aver­age price of smart­phones will dip a bit fur­ther con­sid­er­ing the fact that there are new smart­phone brands en­ter­ing the mar­ket.

On the mo­bile App, some of the most searched smart­phone brands in chrono­log­i­cal or­der in­cluded: In­finix hot 6, Tecno, iPhone, Gionee and Sam­sung, while on desk­top, in chrono­log­i­cal or­der, in­cluded iPhone, iPhone 6, Gionee, iPhone X, Itel, Tecno, In­finix, iPhone 7, In­finix Note 4 and Sam­sung.

Other most searched items across desk­top and the Ju­mia mo­bile App in­cluded: re­frig­er­a­tors, wash­ing ma­chines, hu­man hair, shoes, bags, sew­ing ma­chines, in­domie, gen­er­a­tors, PS4, blenders, gas cook­ers, wrist­watches, rice and recharge­able phones.

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