Black Friday: Asian phones most searched items by Nigerians -Jumia

One week after the launch of its Black Friday campaign, online shopping destination, Jumia, has revealed that lower price point Asian smartphones remain the most searched items by Nigerians on desktop computers and on the Jumia mobile App.

The Chief Executive Officer of Jumia Nigeria, Mrs Juliet Anammah, explained that the lower price point smartphones continue to drive demand and purchase.

“We are not surprised by these trends because in the last three years, we have observed an interesting trajectory of our mobile phones category. In 2014, the average price of smartphones was US$216. It dropped to US$117 in 2016, and dipped further to US$100 in 2017,” Anammah stated.

Earlier in 2018, Jumia had predicted in a mobile report that by the end of the year, the average price of smartphones will dip a bit further considering the fact that there are new smartphone brands entering the market.

On the mobile App, some of the most searched smartphone brands in chronological order included: Infinix hot 6, Tecno, iPhone, Gionee and Samsung, while on desktop, in chronological order, included iPhone, iPhone 6, Gionee, iPhone X, Itel, Tecno, Infinix, iPhone 7, Infinix Note 4 and Samsung.

Other most searched items across desktop and the Jumia mobile App included: refrigerators, washing machines, human hair, shoes, bags, sewing machines, indomie, generators, PS4, blenders, gas cookers, wristwatches, rice and rechargeable phones.