Facebook Story: The next tool for pushing enterprise growth

@SimonEchewofun

Facebook CEO, Mark Zuckerberg recently mentioned that stories and private messages are the company’s fastest growth vectors. According to the company, Stories are the future of social shares.

In a recently published report by the company, it collated the feedback of 18,000 users of Facebook Stories between the ages of 13 and 54 to discover how Stories use by brands, is viewed by consumers, and what the potential benefits may be to both parties.

The results showed that brand use of Stories can develop strong connection opportunities with potential customers, said Plaqad, a brand management firm based in Lagos in a note to this paper.

According to the firm, the results also indicate that 56 per cent of viewers browse the brand website after viewing.

The next step is that about 50 per cent viewers look up the product on the website where they could buy it. When viewed successful, 38 per cent of them talked to someone about the product or service.

Again, an estimated 34 per cent visited a store to check out the product or service.

Through this report, it was also discovered that 51 per cent of viewers and potential customers want to see Stories which feature information about sales and promotions.

The statistical compilation by Plaqad is would help more young entrepreneurs to break even in connecting to new customers and analyst noted.

Referring to the record, Mr Samson Otuko, a start-up advisor in Nasarawa State said agreed that while 51 per cent Facebook users want Stories content that is quick and clear, 45 per cent seek for tips and advice. There are also 44 per cent others who may be in search of information about new products.

“The tool’s efficacy depends on how well entrepreneurs take advantage of it. A little coaching on how to use Facebook Story is all you need to get the next customer for your business,” Otuko noted. clients, an