Face­book Story: The next tool for push­ing en­ter­prise growth

Daily Trust - - DIGEST - By Si­mon Echewo­fun Sun­day


Face­book CEO, Mark Zucker­berg re­cently men­tioned that sto­ries and pri­vate mes­sages are the com­pany’s fastest growth vec­tors. Ac­cord­ing to the com­pany, Sto­ries are the fu­ture of so­cial shares.

In a re­cently pub­lished re­port by the com­pany, it col­lated the feed­back of 18,000 users of Face­book Sto­ries be­tween the ages of 13 and 54 to dis­cover how Sto­ries use by brands, is viewed by con­sumers, and what the po­ten­tial ben­e­fits may be to both par­ties.

The re­sults showed that brand use of Sto­ries can de­velop strong con­nec­tion op­por­tu­ni­ties with po­ten­tial cus­tomers, said Plaqad, a brand man­age­ment firm based in La­gos in a note to this pa­per.

Ac­cord­ing to the firm, the re­sults also in­di­cate that 56 per cent of view­ers browse the brand web­site af­ter view­ing.

The next step is that about 50 per cent view­ers look up the prod­uct on the web­site where they could buy it. When viewed suc­cess­ful, 38 per cent of them talked to some­one about the prod­uct or ser­vice.

Again, an es­ti­mated 34 per cent vis­ited a store to check out the prod­uct or ser­vice.

Through this re­port, it was also dis­cov­ered that 51 per cent of view­ers and po­ten­tial cus­tomers want to see Sto­ries which fea­ture in­for­ma­tion about sales and pro­mo­tions.

The sta­tis­ti­cal com­pi­la­tion by Plaqad is would help more young en­trepreneurs to break even in con­nect­ing to new cus­tomers and an­a­lyst noted.

Re­fer­ring to the record, Mr Sam­son Otuko, a start-up ad­vi­sor in Nasarawa State said agreed that while 51 per cent Face­book users want Sto­ries con­tent that is quick and clear, 45 per cent seek for tips and ad­vice. There are also 44 per cent oth­ers who may be in search of in­for­ma­tion about new prod­ucts.

“The tool’s ef­fi­cacy de­pends on how well en­trepreneurs take ad­van­tage of it. A lit­tle coach­ing on how to use Face­book Story is all you need to get the next cus­tomer for your busi­ness,” Otuko noted. clients, an

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