How Livespot is disrupting Nigeria’s marketing communications industry

For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on.

With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015, it is safe to say the industry is undoubtedly one of Nigeria’s top service industries.

With shifting client-consumer preferences, consistent changes in technology, and disappearance of big budgets, Marcoms in Nigeria faces major challenges like storytelling and extreme segmentation with template solutions being offered on a day-today basis.

Few companies such as Livespot Group, owned by Deola and Dare Art Alade, are able to apply empathetic storytelling, futuristic strategies, and offer holistic services under one body. The company, from inception in 2013, has been treading disruptive paths to building a world-class 360 marketing communications company by executing industry redefining projects and talk-of-the-town concepts. According to Femi Osinubi,

Technology, Information, a Communications and Entertainment (TICE) Industry Leader at PwC Nigeria, a user’s experience is what bridges the gap between brands and their users.

In a PwC report, he noted that the way to achieve this was to capitalize on emerging technologies to delight users in new ways and provide superior user experiences.

Speaking at a media day recently Deola Art Alade, CEO, Livespot said, “We define and grow exceptional brands through a carefully refined system of ideation and creative development, then leverage our extensive resource network to communicate the brand across multiplatforms.”