Hollandia Evap Milk campaign sets to inspires consumers

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new marketing communication campaign.

Aimed at inspiring and enabling consumers to achieve their daily goals, the campaign strengthens the milk brand’s position as the all-rounder evaporated milk and positions it as the perfect accompaniment to a wide variety of breakfast meals, foods and drinks, such as cereals, custard, pancakes, smoothies, tea, coffee, and chocolate beverages.

Tagged “Start Your Day Right with Hollandia Evap”, the TVC follows the life of celebrity mum and goal-oriented actress, Mercy JohnsonOkojie, and other mums. The film showcases their daily morning routine of preparing nourishing breakfast meals with Hollandia Evap Milk for their families, and highlights the satisfaction they derive from choosing the Hollandia Evap Milk brand to achieve their goal of keeping their families healthy, wellnourished and prepared for the long day ahead. The commercial closes with Mercy Johnson-Okojie endorsing Hollandia Evap Milk as the ideal evaporated milk brand that helps consumers start their day right.

The campaign which will be executed on TV, Radio, Print, Outdoor and Digital media platforms celebrates women, wives, mothers, fathers, and other care givers, for their role of taking care of and providing for their families, and acknowledges their aspirations to achieve success on multiple fronts.

Speaking on the launch of the new campaign, Managing

Director of Chi Limited, Mr. Deepanjan Roy, said “the new Hollandia Evap Milk communication embodies the company’s goal of inspiring consumers to make the right decisions daily to live healthy and happy lives. We want our messaging to resonate with consumers who are desirous of using a wholesome, nutritious, and tasty milk to complement their breakfast or other meals. We are confident that the new commercial would enable consumers to aspire for success by starting their day right with Hollandia Evap Milk.”