Why we supported 2020 Argungu Fishing Festival - Malta Guinness
Africa’s number one Premium malt drinkMalta Guinness, says it recently supported the Argungu International Fishing Festival because of its commitment and belief in promoting Nigerian culture.
The festival is one of the most
Nigerians can now enjoy Chivita fruit juices in cans as Chi Limited, the producer, has introduced Chi Exotic and Chivita Ice Tea in cans.
According to the company, the launch once again demonstrates its continuous quest for innovation that meets the dynamic needs of Nigerian consumers.
Describing the latest product package as still with the same unique and great taste of Chi Exotic and the rejuvenating power of Chivita Ice Tea, the company stated that this is another first from Chivita, as it is the first time a mainstream juice brand is available in cans.
“The new Chi Exotic and Chivita Ice Tea 330ml cans exude confidence and style, and appeal to the youthful consumer segment by providing satisfaction and refreshment on the go in line with changing lifestyle trends.
“The Chivita cans are a perfect choice for on-the-go and in-home consumption, and will become a popular choice widely attended cultural events in Nigeria given its symbolic significance, especially in the Northern part of Nigeria.
Malta Guinness, one of Nigeria’s non-alcoholic malt drink manufacturers, was present to treat attendees with its nourishing goodness; fueling the greatness of the contestants and ensuring all “enjoyed every moment” of for upwardly mobile consumers who desire an aspirational, sleek and elegant image. The cans also enable increased availability of the Chivita brand, which is the market leader in Nigeria’s fruit juice and still drinks category’ the company stated.
Commenting, the company’s Managing Director, Mr. Deepanjan Roy, said: “We decided to introduce Chi Exotic and Chivita Ice Tea 330ml Cans in order to appeal to a youthful segment of the population, whose lifestyle needs keep evolving. These innovative Cans for Chivita are modern, and reflect the individual style & personality of the consumer who desires to be seen carrying & drinking fruit juice from a can.”
Chi Exotic Pineapple Coconut & Chivita Ice Tea are available in 330ml Cans and at an affordable price of N150 only. They can be purchased in Chi Shoppes, supermarkets, departmental stores, markets, and neighborhood kiosks. the festival in line with Malta Guinness’ brand purpose.
The four-day festival featured “Kabanci”- a series of exciting water competitions such as hand fishing, canoe racing, wild duck hunting and other traditional games - local wrestling and boxing (Dambe).
Head of North Division of Malta Guinness, Vakkai Penni, said, “Malta Guinness has celebrated Nigerian culture and fueled Nigerians for three decades. As Nigeria’s most loved non-alcoholic malt drink, packed with Energy-giving B-vitamins, Malta Guinness is natural partner to a festival of this scale and intensity, providing long lasting energy for the intensive four-day event.”
At the end of the four-day event, the company marked the success of the festival by awarding Mohammed Umar, the Most Valuable Polo Player of the 2020 festival. This entitles him to a year-long supply of Malta Guinness, and enabling the company to live up to its commitment to empower Nigerians to enjoy every moment.