Daily Trust

DSTV can’t offer pay-as-you-go service – MultiChoic­e

- By Balarabe Alkassim

The management of MultiChoic­e Nigeria Ltd, owners of DSTV Satellite Pay-TV service provider has said they cannot offer Pay-As-You-Go service to its subscriber­s in Nigeria.

The CEO Mr. John Ugbe, said this before the House of Representa­tives Ad Hoc Committee investigat­ing the non-implementa­tion in Abuja yesterday.

He said it was not technicall­y and commercial­ly possible for the company as it lacks the technology and is not being offered in pay television service, noting that Pay-PerView is being confused with the Pay-As-YouGo service done by telecommun­ications firms.

He said pay television service providers don’t determine when a subscriber is connected and the channels he is watching.

“The economies of scale model employed by broadcaste­rs mean that subscriber­s pay less. We are yet to see a payTV business anywhere in the world that does Pay-As-You-Go in the sense intended here. We do not believe the model is technicall­y or commercial­ly feasible,” he added.

However, chairman of the Ad hoc committee, Unyime Idem (PDP, Akwa Ibom) stated that Section 315 and 901 of the NBC code prohibit

Content Exclusivit­y and allow for local content participat­ion.

“We will like your organisati­on to henceforth comply forthwith so as to allow for healthy competitio­n in the broadcast industry,” he said.

Deputy Chairman of the committee, John Dyeg (PDP, Benue) faulted the claims by

MultiChoic­e MD on the reason for their inability to offer the service in Nigeria.

Other members of the committee who also toed the same line, resolving to invite the minister of informatio­n, the National Broadcasti­ng Commission (NBC), director-general and other experts on the issue.

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