Daily Trust

How Bayelsa’s Kingdom won Nigerian Idol

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After weeks and months of auditions, evictions and drama, Bayelsabor­n Kingdom Kroseide has been crowned Nigerian Idol 2021, a contest sponsored by BIGI drink produced by Rite Foods Ltd.

On 24th April 2021, 68 contestant­s headed to the theatre for the weeks of the music contest with only 17 contestant­s progressin­g to the next round. Later, 11 contestant­s were elevated to the live performanc­es within the 10 weeks duration.

Kingdom’s rendition of ‘Gentleman’ by Fela Kuti, coupled with his duet with Cobhams Asuquo on the track one-hit ignited a euphoric feeling that erupted ecstatic moments from the judges who gave a standing ovation during the performanc­e.

The 24-year-old singer delighted fans, voters and the judges with his music talent all through the 10 weeks of performanc­e to clinch the coveted grand prize.

The new star will be taking home a cash prize of N30 million, a brand-new SUV, six-track EP recording deal, three music videos included, a BIGI branded refrigerat­or plus one-year free supply of Bigi drinks, an all-expense-paid trip to Seychelles, a weekend getaway to Dubai for two- and one-year cable subscripti­on.

The company’s Brand Manager, Boluwatife Adedugbe, said the firm has found a way to give back to consumers with not only refreshing beverages but tying the company’s values to youth and people-centred initiative­s.

The Nigerian Idol season recorded over 80m votes.

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