Brand South Africa CEO hopeful for the country in 2018
In a New Year message, the CEO of Brand South Africa, Kingsley Makhubela, has expressed hope that the country will experience positive transformation in 2018.
South Africa has endured a torrid economic climate in the last few years, dogged by macroeconomic instability and political agitation. President Jacob Zuma has also been in the eye of a political storm on multitudinous allegations of his involvement in the endemic corruption in the country.
The hope raisers for Mr. Makhubela include improvement in South Africa's ranking on the 2017 World Bank's Africa Competitiveness Report. South Africa placed second. The country ranks fourth in the most attractive investment destination in Africa, based on the growth factor of the gross domestic product (GDP), ease of doing business in the country and significant population, according to the 2016-2017 Africa Investment Index 2016 by Quantum Global Research Lab.
Mr. Makhubela roused the country to look beyond its immediate troubled and polarising past. He said: “This year let us promise ourselves that we will maintain a positive attitude throughout the year – whatever the challenges.”