Firm Unveils Martell Box To Boost Customers Experience
The director general, National Information Technology Development Agency (NITDA), Kashifu Inuwa has said that his Agency is working with other stakeholders towards creating an irreversible transformative change in the way people live and work in the country.
According to
astatement issued yesterday by the spokesperson of NITDA, Hadiza Umar, Inuwa said this at the 7th College of Fellows Roundtable Symposium of the Nigerian Society of Engineers (NSE), held in Abuja. He noted that it has become necessary especially with the widespread of Evolution and adoption of the 4th Industrial Revolution globally, which ushers in the fusion of the
Physical, Digital and Biological works.
Represented by the director IT Infrastructure Solutions Department, Dr Usman Gambo Abdullahi, Inuwa noted that 4th Industrial Revolution has created opportunities for most existing Engineers and people to stand out in their respective fields, with a view to becoming drivers of innovation, creating new inventions to press global challenges.
“In the past decade, as large projects require more companies and stakeholders to work together across time zones around the world, new ways of working are demanding more seamless connections and faster access to real time information, that ushered in the next significant transformation which is cloud”.
Martell Cognac inaugurated ‘The Martell Box’, an exceptional never-before-seen boutique experience dedicated to tasting, education and the exploration of its exclusive product offerings.
Renowned for their extraordinary brand experiences, Martell, the premium cognac with a luxurious heritage and legacy, this week, unveiled an audacious and disruptive Out of Home (OOH) experience - the never-before-seen Martell Box; a brand immersion in a billboard, and logo prism at the Lekki/Ikoyi bridge roundabout.
The Martell Box, was a two-day pop-up exclusive immersive experience, hosting notable personalities across entertainment, fashion, lifestyle and entrepreneurship. With the exterior fabricated wholly from glass, the box’s interior was customfitted with bespoke decor, such as the signature Martell bar.
The event was carefully curated to evoke elements of the brand’s essence of luxury and audacity, in addition to incorporating details of the cognac making process in the design of the Martell Box, providing guests with an authentic Martell experience.
Guests were taken on a brand education journey by the brand’s ambassador, Jeff Nweke, where they learned about Martell’s heritage and history, as they sampled Martell’s distinctive offerings: Martell VS, Martell Blue Swift, Martell XO, Martell XXO and Martell L’Or de Jean.