Noah’s Ark, X3M Ideas Shine At 2022 LAIF Awards
Though the telecommunication industry has contributed immensely to the growth of the Nigerian economy, some of the activities at the base stations have led to pollution of the environment, the National Environmental Standards and Regulations Enforcement Agency (NESREA) has said.
This is even as he called on telecom operators to adhere strictly to environmental best practices, to avert the trend.
The director general/CEO, NESREA, Prof. Aliyu Jauro, who made the call at the oneday interactive session with the Telecommunication and Broadcast sector, organised by NESREA in collaboration with Nigerian Energy Support Programme (NESP), on Monday, in Lagos, said, some of the major concerns of the telecom sector are focused mostly at the Base Transceiver Station (BTS).
Jauro listed major concerns as oil spill from some generators and diesel storage tanks in BTS sites which can contaminate soil and ground water; some base stations violate setback (where the setback from the foot of the mast to the fence of the nearest residential building is less than 10 meters); lack of environmental friendly options for power such as solar panels, inverters, hybrid power systems and some telecom masts are not mounted according to global standard which has led to mast fall in some states, among others.
He disclosed that the agency has received reports of telecom operators giving out their used batteries and e-waste to unregistered collectors and recyclers, adding that, this practice has led to the pollution of the environment as well, with significant health challenges from crude handling of these products by unregistered recyclers.
Noah’s Ark Communications and X3M Ideas have won awards at the 2022 Lagos Advertising and Ideas Festival (LAIF) Awards.
The award ceremony, organised by the Association of Advertising Agencies of Nigeria (AAAN), themed “All Ideas are Welcome” which took place at the weekend. Noah’s Ark emerged 2022 Agency of the Year, winning 50 medals - 9 Gold, 18 Silver, and 23 Bronze.
The winner was closely trailed by X3M Ideas who came second on the medals table with a medal haul of 8 Gold, 11 Silver, and 4 Bronze while Insight Publicis and Dentsu MCGarryBowen Limited emerged third and fourth, respectively. Insight Publicis won 2 Gold, 7 Silver, and 9 Bronze, while Dentsu MCGarryBowen
Limited got 2 Gold, 4 Silver, and 5 Bronze.
Speaking at the event, the Director General, Advertising Regulation Council of Nigeria, ARCON, Dr. Lekan Fadolapo applauded AAAN for keeping the flag of creativity flying through the sustenance of the LAIF Awards noting that the event has become the biggest showcase of creativity in the West African sub-region.
In his welcome remarks, the President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko, reiterated that the LAIF Awards remains the biggest award in the West African sub-region, stating that it is a huge platform to celebrate and honour excellent creative works of marketing communication practitioners.