Over 30 Years Of Setting The Pace In PR Industry
For over thirty years, Quadrant MLS has continued to set the pace in Nigeria's public relations industry with creative and innovative ideas. The public relations company has, over the years shown that it has what it takes to lead a sector like the public relations in Nigeria and beyond.
Despite the existence of other public relations companies such as, CMC Connect, JSP Communication, Chain Reaction, Media Craft, among others, Quadrant MLS remains one of the leaders in the sector. Analysts believed that the company's ability to maintain such a position is because it remains focused on its effects and marketing applications. In fact, Quadrant MLS provides a lively public relations experience that gives clients a top notch value.
Incorporated as a full service public relations firm in 1989, the agency flagged off its operations in 1990, and currently operates out of its head office in GRA, Ikeja area, in Lagos State. Locally, Quadrant MSL Group is a unit company of the Troyka Group.
Quadrant MSL Group is also the first in Nigeria to transition into a global agency with equity stakes, a feat that has rarely been replicated in West Africa ever since. In terms of being an indigenous business that transitioned into a global platform not through affiliation but in terms of equity stake, the company is truly a pacesetter. They moved into a global platform not a global platform coming to set up shop.
Quadrant MSL Group is partly owned by MSL Group, a leading global communications consultancy, which is the Publicis Groupe's global PR firm specializing in public relations, strategic communications, media relations and engagement.
Through its relationship with the MSL Group, it executes briefs pan-Nigeria, and in the West, Central and East African sub-regions. It offers country and sector-specific advisory services; just as it co-conducts marketing and situational analysis research projects. Its global reach makes it a toast of its clients as it can leverage on its partnership to regularly call on senior personnel of MSL across the world to co-present on multi-disciplinary and multi-market pitches within and outside Nigeria. Before this strategic partnership, the agency had been affiliated with Fleishman-Hillard, another leader in global communications delivery, for a decade.
These international affiliate relationships also provide Quadrant MSLGroup with a deep reservoir of generic and specialist experience and technical know-how, as there is continuous mix and knowledge exchange across the relationship via regular cross posting of personnel and internships across the world.
Quadrant MLS is an award –winning public relations company that believes clients need extraordinary ideas that create emotional connections, fuel conversations and deliver business results.
For the past thirty one years, the public relations company has helped clients to succeed through crisis management, media relations, reputation management, corporate social responsibility among other organs of public relations.
They have consistently told client stories, distinguished them from competitors and provided a stream of ideas for the media who are always on the hunt for content that speaks to their audiences. From content development, they have produced various types of content that helped to promote their clients.
Since inception, the company has an understanding of the fact that public relations focuses on perception. Also, they knew that the future would be about customer relationship management (CRM), due to the fact that CRM strategy helps the company to know more about the customers. Therefore, Quadrant MLS maintained its gaze on the future which is the respect they presently command in the industry.
The company has grown to become a multiple award winning public relations agency that provides services to several local and multinational companies with a footprint all over Nigeria and beyond.
As times are changing faster, Quadrant MLS has a beneficial impact on the marketing mix in Nigeria and beyond. The agency finds application in different businesses or industries such as hospitality and tourism, retail, health care, airline, automotive, real estate, banking, FMCG among others.
One other core value the agency holds dear is the importance of every project irrespective of yesterday's achievement. Quadrant MSL Group prides itself in its professionalism, great work culture and a friendly environment to deliver great PR services for its various clients. It also has a work process streamlined and broken down into phases to properly track and evaluate PR activities. The processes are broken down into client briefing session, ideas and implementation plans, message development and working through media platforms (online, offline and electronics).