Nigeria Communications Week

Silverbird TV Inks Deal with Integral to Broadcast EPL Matches

- Ugo Onwuaso

SILVERBIRD Television, Nigeria TV station has signed on to broadcast one live English Premier League match per week over the course of the 2020-2021 season.

This deal was agreed with Integral, the current free-to-air rights holder for the Premier League matches in Nigeria. Integral secured its rights in a sublicense deal from the Infront Sports & Media agency, the substantiv­e rights holder for free-to-air distributi­on rights in Sub-Saharan Africa.

Integral currently has a similar deal with national broadcaste­r NTA and will now be adding Silverbird TV as an additional broadcaste­r partner.

Silverbird will air a game each Saturday on its free-to-air channel and show a handful of Premier League produced magazine programmes weekly.

STV can be viewed terrestria­lly on StarTimes Channel 109 and UHF 23.

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