Silverbird TV Inks Deal with Integral to Broadcast EPL Matches
SILVERBIRD Television, Nigeria TV station has signed on to broadcast one live English Premier League match per week over the course of the 2020-2021 season.
This deal was agreed with Integral, the current free-to-air rights holder for the Premier League matches in Nigeria. Integral secured its rights in a sublicense deal from the Infront Sports & Media agency, the substantive rights holder for free-to-air distribution rights in Sub-Saharan Africa.
Integral currently has a similar deal with national broadcaster NTA and will now be adding Silverbird TV as an additional broadcaster partner.
Silverbird will air a game each Saturday on its free-to-air channel and show a handful of Premier League produced magazine programmes weekly.
STV can be viewed terrestrially on StarTimes Channel 109 and UHF 23.