Sil­ver­bird TV Inks Deal with In­te­gral to Broad­cast EPL Matches

Nigeria Communications Week - - Front Page - Ugo On­wuaso

SIL­VER­BIRD Tele­vi­sion, Nige­ria TV sta­tion has signed on to broad­cast one live English Premier League match per week over the course of the 2020-2021 sea­son.

This deal was agreed with In­te­gral, the cur­rent free-to-air rights holder for the Premier League matches in Nige­ria. In­te­gral se­cured its rights in a sub­li­cense deal from the In­front Sports & Me­dia agency, the sub­stan­tive rights holder for free-to-air dis­tri­bu­tion rights in Sub-Sa­ha­ran Africa.

In­te­gral cur­rently has a sim­i­lar deal with national broad­caster NTA and will now be adding Sil­ver­bird TV as an ad­di­tional broad­caster part­ner.

Sil­ver­bird will air a game each Satur­day on its free-to-air chan­nel and show a hand­ful of Premier League pro­duced mag­a­zine pro­grammes weekly.

STV can be viewed ter­res­tri­ally on StarTimes Chan­nel 109 and UHF 23.

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