Advertising association celebrates 25th anniversary

The Advertising Association of Nigeria (ADVAN) will hold its Marketing Excellence Awards today.

The Awards ceremony is the major event in ADVAN’s 25th anniversary week, which has the theme, “The Power of Story Telling.”

The association, in a statement, said the theme affords its members the opportunity to emphasize on the strategic importance of story telling in nationbuilding and driving economic growth, a role it said it had played well over the last 25 years.

ADVAN’s president, Mrs Folake Ani-Mumuney, regarded marketing communication’s contributions to the growth of commercial activity in Nigeria as “clear and quite commendable” and deserved to be celebrated.

According to her, the growing impact of the Nigerian organised sector, with a total advertising budget in excess of N88 billion in 2017 as reported by Media Monitoring Services cannot be ignored.

“Successes recorded by these businesses cannot be complete without marketing communication, which is a key function driving visibility and market penetration,” AniMumuney noted.